When a popular beauty influencer decided to launch her own makeup line, she needed more than a basic online shop. Her audience expected something fun, expressive, and easy to navigate, a store that felt like her brand, not just another beauty website.
The previous temporary landing page didn’t represent her style well and wasn’t built for conversions, which meant fans weren’t getting the full experience of what the brand stood for. We were brought in to create a Shopify storefront that blended strong visual identity, smooth UX, and youth-focused design patterns, while keeping the backend clean and scalable as the brand grows.
As her Shopify design and development partner, we created an experience that captured her aesthetic, supported product storytelling, and made the buying process feel exciting instead of transactional.
eCommerce
Shopify Development
We began by studying her content style, how her community interacts online, and what design elements Gen Z and millennial shoppers respond to. Key findings shaped the foundation for our design: bold color play; expressive typography; mobile-first layouts; quick access to product swatches; creator-focused storytelling; and a smooth, scroll-friendly buying journey that mirrored familiar social app patterns.
Once we aligned on the brand vibe, we built the visual direction that tied everything together. This included bright color palettes inspired by her makeup looks; playful micro-interactions; product highlight animations; swipe-based galleries; vertical scroll storytelling; and bold text blocks that felt similar to Reels/TikTok overlays. The goal was to make fans feel like they were still “inside her content” even while shopping.
With the design prepared, we moved to Shopify development, focusing heavily on the experience across phones, as 80%+ of her audience shops on mobile. We built quick-loading product pages; real-time shade finder features; variant swatch selectors; simplified checkout steps; and influencer-style bundles that encouraged higher order value. Every page was designed to guide users from discovery → play → comparison → checkout without feeling overwhelmed.
Before going live, we tested the store with real users from her community, mostly Gen Z and early millennials. They walked through product pages, tested shade options, navigated bundles, and checked out while sharing feedback. This helped us refine image placements, adjust button contrasts, simplify shade guidance, and improve loading speed. Once refined, we prepared the store for her public launch campaign and influencer promotions.
The client’s initial store was a placeholder, not something her followers could emotionally connect with. It lacked the creator’s personality, wasn’t optimized for mobile shoppers, and didn’t support the visual storytelling necessary for a makeup brand. Fans weren’t feeling the same excitement online that they felt watching her content. She needed a Shopify store that captured her brand tone, showcased her products properly, and delivered a shopping experience that matched the expectations of her highly engaged, visually-driven audience.
Her audience already had a clear idea of her style — so anything generic would feel off-brand. We had to translate her on-screen personality into colors, typography, micro-animations, and layouts that would feel authentic the moment a fan landed on the site.
Gen Z buyers scroll fast, skim fast, and expect makeup info instantly. We had to present shades, textures, product benefits, and comparisons in a tight, clean layout that didn’t slow them down or hide important details behind multiple clicks.
The new Shopify experience sparked noticeably deeper engagement, with fans spending more time exploring products and interacting with creator-led visuals. Customers also expressed a stronger emotional connection to the brand, often describing the store as a true reflection of the influencer’s personality and content style. The refreshed design now gives the brand a scalable foundation for future launches and community-driven growth.
Fans spent more time exploring thanks to creator-style visuals, interactive galleries, and clear product storytelling. The site felt fun instead of functional.
With a clearer buying journey and faster product access, the brand saw better conversion rates on new drops and shade expansions.
Fans described the store as “so her” — exactly the response the influencer wanted. The online experience finally matched her content and personality.
The redesigned Shopify store helped the influencer turn her makeup line into a real brand. By blending her creator’s identity with youth-forward design patterns, we built an online store that felt fresh, expressive, and easy to shop from. It now supports her content, her launches, and her growing community — and gives her the flexibility to expand her product line without rebuilding the site each time.
