Streamlining Grocery Business with an Innovative Grocery App Development
Overview
Our client, a well-established regional FMCG brand, recognized the growing trend of online grocery shopping. They were looking to offer customers an innovative and convenient means to buy groceries. With the aim of staying competitive in the evolving modern buying landscape, the client planned to invest in the development of a comprehensive grocery app. This would revolutionize the shopping experience for its customers. They were looking to right technology partner that excel in such service. OrangeMantra was the right fit for building on-demand grocery app for the client.
Retail & FMCG
Mobile Apps
Our Process
The client partnered with our team to develop an On-demand grocery app. Our team performed multiple sessions with client to gather requirements, market behavior and overall competitor analysis. Our approach was to build an app which was supported by both iOS and Android platforms. After getting approval for the app design, our development team went ahead to create one that ran seamlessly.
Market Analysis
Conducted market analysis to understand customer behavior, preferences, and features to add in a grocery shopping app. The findings assisted in adding advanced features and functionalities of the app.
User-Centric App Development
Developed a user-friendly and engaging grocery app with features like easy navigation, a visually appealing interface, and convenient features like product search, personalized shopping lists, and more.
Personalized Offers and Discounts
Implemented an AI-powered recommendation engine to suggest products as per customer preferences and purchase history. The app also included targeted promotions, discounts, and personalized offers for engagement.
Secure Payment Options
Added multiple secure payment options, including credit/debit cards, digital wallets, and COD. Prioritized encryption measures and SSL to boost security of customer information.
