How WooCommerce Plugin Expand Business Competitiveness of Amirtha Fashion

Business Challenges

Client is a popular fashion brand and highly admired among users. They already have multiple stores but looking to revamp the whole business operation with eCommerce website. They need to build a more personalized experience for its sellers, while harmonizing its data internally. They were looking for an optimized eStore solution that could ensure consistent product presentation with features, to support sales and marketing. Being a non-techy brand the main challenge was to create a database of products and sync them with the website.

Technology Solution

We took all the stakeholders into confidence and initiated the eCommerce development process. During the requirement audit, we fixed the irregularities as well as repackaged the content to meet the requirements. Amirtha Fashion sales and finance executives were involved throughout the process, and we WordPress platform based on their requirements. WooCommerce plugin was installed on the website to build the needed functionalities and integrate them with the store backend.

The online store have a Homepage/Landing page that includes banners, deals, trending apparels, best sellers, and other related sections like Sign up/sign in, my account section, search bar, shopping cart etc. There is a product listing page that offer a wholesome view of the respective category/subcategory apparel. The product information page give a view of the respective product details. There is a shopping cart page, where all the products added to the cart are shown. On the checkout page, a customer is required to fill in necessary information like name, address, email and delivery details.

Value Delivered

The final outcome was a pixel-perfect eCommerce store with eye-catchy product images in it. The website served the business objective and customer journeys as per the guidelines and benchmark set by the stakeholders. The newly-built clothing and fashion store was a perfect blend of WordPress features and beauty. Front-end of the online store looks stunning and offers a strong visual appeal with sliders, images and product description. Running campaigns, putting banners, delivering to multiple locations and attracting customers is also super-easy with OrangeMantra incomparable awesomeness.