How WooCommerce Plugin Expand Business Competitiveness of a Clothing Store Brand
Overview
The client runs a clothing store that sells luxury fashion wearables, bags, foot wears and many others. Established in 2017, the business has been operating for nearly 5 years. Currently, their portfolio range consists of 500+ products. Now the client wishes to build an online store to sell their product to different parts of the country. To do this, they needed a user-friendly platform to offer an intuitive, powerful, and advanced backend. However, the only challenge was, they have no technology partner to assist them in their eCommerce journey. After reaching out to different vendors, they contacted OrangeMantra team. They wanted to build their store quickly, and our team suggested WordPress platform to build their eCommerce store. Our technical team found that using the WooCommerce plugin to build the store was the best option since it has secure payment features.
Retail & FMCG
eCommerce Solutions
Our Process
We took all the stakeholders into confidence and initiated the eCommerce development process. During the requirement audit, we fixed the irregularities as well as repackaged the content to meet the requirements. Their sales and finance executives were involved throughout the process, and we WordPress platform based on their requirements. WooCommerce plugin was installed on the website to build the needed functionalities and integrate them with the store backend. The online store have a Homepage/Landing page that includes banners, deals, trending apparels, best sellers, and other related sections like Sign up/sign in, my account section, search bar, shopping cart etc. There is a product listing page that offer a wholesome view of the respective category/subcategory apparel. The product information page give a view of the respective product details. There is a shopping cart page, where all the products added to the cart are shown. On the checkout page, a customer is required to fill in necessary information like name, address, email and delivery details.
Competitor Analysis
Conduct thorough competitor analysis to understand their strategy, target audience, and current industry trends. Documented the unique selling propositions the competitors are implementing to stay ahead.
Responsive Design
Focused on responsive design that ensures a personalized user experience across different devices, including desktops, tablets, and smartphones. Mobile responsiveness is important given the increasing use of mobile shopping.
QA Testing
Performed deep testing of the website’s functionality, performance, and security elements. Tested on different devices like mobile, tablets and browsers to ensure a consistent and positive user experience.
Deployment
Our team focused on a strategic launch for client e-commerce website. Worked on the digital marketing channels like social media, email campaigns, and partnerships to generate traffic to client site.
