Enhancing Conversion Rates through a Custom Abandoned Cart Recovery App for Studio Desk
Overview
Studio Desk is serving music industry for more than 30 years. Their main goal is to create quality, practical, well-designed, and ergonomic products that last for decades. To be competitive and constantly follow current trends, they go hand-in-hand with ever-changing technology. They have wide range of desks and tables for music lovers, hobbyists, and professionals in all levels of the audio and video industry. They have an e-commerce business operating on the Shopify platform, specializing in trendy music furniture accessories. Despite having a steady flow of website traffic, Studio Desk was facing a significant challenge with abandoned shopping carts, leading to lost potential sales. The client approached our OrangeMantra development team with the goal of creating a Shopify custom app to integrate in the website to recover abandoned carts and improve overall conversion rates.
Retail & FMCG
eCommerce Solutions
Our Process
Our Shopify development team performed a thorough analysis of Studio Desk requirements. Key features identified for the custom application included:
- Automated cart recovery emails.
- Personalized discount offers for abandoned cart items.
- Real-time tracking to monitor recovery rates.
- Seamless integration with website existing infrastructure.
The team developed a custom Shopify application with the help of Shopify’s API.
- A user-friendly dashboard for smooth configuration and monitoring.
- Scheduled email is sent automatically to users with abandoned carts.
- Discount generation based on cart contents to speedup purchases.
- Dashboard to monitor recovery rates, email open rates, and overall conversion.
The application underwent rigorous testing for optimized performance at various browsers, responsiveness on mobile devices. Upon successful testing, the application was integrated to Studio Desk Shopify store. The deployment included seamless integration with the existing checkout process for personalized user experience.
Shopify Integration
Employed Shopify’s API to smoothly integrate the Abandoned Cart Recovery App with the client eCommerce website, allowing real-time access to data insights.
User-Friendly Interface
Build a clean and advanced dashboard within the Shopify admin for client to keep a check on abandoned carts, create recovery strategies, and track performance.
Automated Mails
Integrated automated email recovery notification to send personalized and timely reminders to customers abandoned their carts, encouraging them to make purchase.
Personalized Features
Inclusion of machine learning algorithms helped in analysis of customer behavior and shoot customize recovery messages with personalized product recommendations.
