Lilies Design, a growing women’s fashion brand was founded in 2015 by a young Emarati. The atelier was established due to the lack of elegant maternity and nursing gowns in the middle east that are needed for the baby reception and hospitality. Being a reputed brand, they sought to establish a strong online presence and elevate the customer shopping experience. They needed to build a visually appealing, user-friendly Shopify store that not only showcased their latest collections but also grow customer base and facilitated seamless transactions. The client partnered with OrangeMantra to build an eCommerce portal that help them to engage prospects, grow sales and retain existing customers.
Lilies Design was looking for a major transformation of retail business, moving from retail stores to digital venture in a smooth and sophisticated manner was the real challenge. They were relying primarily on brick-and-mortar stores. They need a secure and easy to scale platform for their brand expansion. The client wanted an intuitive and visually appealing website that would enhance the overall shopping experience for customers. With an increasing number of users accessing websites through mobile devices, ensuring a responsive design was a key requirement.
We started with a detailed consultations with Lilies Design to understand their brand identity, target audience, and specific eCommerce requirements. Shopify developers were assigned for their robust e-commerce capabilities, experience, and scalability.
Next, created a custom design that reflected the brand’s vision, focusing on clean layout, high-quality imagery, and an impressive layout. Added high-resolution images, detailed descriptions, and a user-friendly navigation system with search feature. Streamlined the user journey with product discovery, ensuring a seamless process. Ensured the website was fully optimized for mobile devices, providing a consistent and enjoyable shopping experience. To encourage secure payments, integrated smooth and safe transactions, including credit card payments and other methods.
The Shopify eCommerce website development for Lilies Design successfully transformed their online presence, providing a visually appealing and seamless experience. The initial release of the platform not only contributed to increased sales but also facilitated stronger connections with customers. In a short duration, the client has become a leading women’s fashion brand in the online space. The website serves as a central hub for showcasing the latest collections. Customers are enjoying shopping experience, and client is getting continuous growth in the competitive fashion world.