Magento Marketplace For a Reputed Footwear Trader

Business Challenges

The company wanted to build an online store that was engaging to the visitors, offered personalized features for shopping online. In addition, easily assist them to add, update and upload product pictures. They wanted a complete eCommerce online store that could manage peak time load without any technical flaw.

Traditionally the client has focused on selling their products to customers through their outlets. Though they were one of the largest footwear seller, they never explored the online market. The primary objective of creating this website is to showcase their product catalog for the best prices and deals along with a secure shopping experience.

Technology Solution

The project required a user-centric, responsive storefront that highlights brand identity. After analyzing the requirements, our team decided Magento2 due to its ability to extend the core functionality through third-party extensions.

Our UI/UX team redesigned the Magento theme to keep the store in line with the brand identity. Our developer automate the payment gateway and shipment integration. The client wanted the products sold through them are highlighted and are easily accessible for customers.

Custom extensions were created for checking if SKU is valid when a new product is added or imported in the e-commerce store. Custom developments are done to synchronize sales data, customer data, promo codes, gift vouchers, and reward points. Several modules were implemented for making store management efficient and easy.

Value Delivered

The final result was an e-commerce website offering unparalleled and secure shopping experience without impacting client’s brand identity. The website is SEO friendly and has the potential to drive in customers from different search engines. Each page is designed perfectly and compatible with various devices like desktops, laptops and mobile phones.

An eCommerce website that offers tools to attract more prospects and increase selling of products. Payment option with logistic partner were integrated, making transactions streamlined. Push notifications available to update customers about the latest collection and discount offers.