OTT Video Streaming App for a Leading Entertainment Brand in India

Business Challenges

Client was driven by the vision to transform the way people consume content on the web. They wanted to make content more engaging, interactive, and profitable with OTT app. But staying in the lead in the highly competitive OTT industry requires constant innovation no matter what reputation you already achieved.

The most prominent challenges faced by the client were predominantly technology-related. These included confusion over where to store the media content, how to stream video, and how to create a personalized user experience, among others.

Technology Solution

This was a unique project due to the nature of its technical requirements. Our business analysts and tech experts thoroughly discussed the requirements with the client. They evaluated the challenges, expectations, and the client’s business model.

Once the requirements, challenges, expectations were clear, the app development team was roped in. Being an award-winning team, the developers quickly grasped the specific needs of the project. And they were prompt to suggest the technology stack.

Following multiple deliberations with the client, we built a team to create a detailed proposal and roadmap. The team comprised of veteran business analysts, tech experts, seasoned app developers, designers, and testers, among others. They created comprehensive plan designing, prototyping, and deploying the OTT app.

Value Delivered

After meticulous testing by a team of veteran software testers and quality analysts, we deployed the OTT app. As planned, the client launched a subscription-based video streaming service for a diverse range of target audiences. Within few months, the media company saw tremendous customer response and number of subscriptions to its newly-launched streaming service. The company’s brand image improved significantly after the release of mobile app. The media company earned the desired ROI; its profits also increased significantly.