PIM Integration Increases Online Sales & Conversion Rates of an Apparel Retailer
Overview
Our client, a high-end fashion retailer, faced challenges in managing its wide array of product catalog, diverse suppliers, and multi-channel sales strategy. They were looking for a centralized product information management system to improve the company’s eCommerce operations. The retailer also wanted to enhance customers’ online shopping experience. OrangeMantra was the right fit to meet the client business requirements in the most professional manner. This case study outlines the successful integration of PIM to enhance efficiency, accuracy, and customer experience.
Retail & FMCG
eCommerce Solutions
Our Process
OrangeMantra assigned a team of experienced business analysts, eCommerce developers, and project experts to understand the client’s business needs. They also thoroughly evaluated the requirements. The team came up with a proposal for PIM integration into the client’s eCommerce solutions. They explained in technical details how PIM integration works and the benefit it will provide to the client’s online business.
Requirement Gathering
OrangeMantra conducted a thorough analysis of the client requirements and identified the skills required for successful eCommerce portal development. Moreover, we discussed latest technology trends, market competitors for best solution to engage prospects.
Magento Integration
The client’s eCommerce infrastructure was built on Magento. Our eCommerce development team used the most suitable PIM integration solution. The development team ensured that the integration process accurately exports and imports data from different eCommerce channels.
PIM Implementation
Product Information Management (PIM) enhances eCommerce by creating a single place to collect, manage, and display product information. It also enables business owners to create a product catalog and distribute it to various sales and online commerce channels.
Workflow Automation
The integration enabled the retailer to push its product information catalog to the Magento eCommerce solutions. The integration of PIM architecture in Magento helped in automation of product information updates. PIM integration also makes product and inventory management faster and more efficient.
