Business Challenges
Due to the diversity of product categories, the company was facing challenges in properly managing the product information across channels. Online sales of the company reported substantial growth during the pandemic. The eCommerce operations team was unable to handle the massive growth. The shopping experience for customers faced strain mainly due to inconsistency in the product information. The company was using Shopify eCommerce solutions. And the current platform lacked support for managing product information at a larger scale.
Diverse Product Range: The client offered a wide range of cosmetic products, resulting into major challenges in maintaining consistent product information.
Multi-Channel Sales: The client has both physical stores and an e-commerce platform, making it difficult to update product information across different channels in real-time.
Supplier Collaboration: Connecting with different suppliers and manufacturers ended into delays, and challenges in updating product information in a proper manner.
Time-to-Market: The changing cosmetic industry needed client to regularly introduce latest products, share discounts, update pricing, and eliminate outdated items. This is possible with an efficient product information management system.
Technology Solution
OrangeMantra assigned a team of experienced business analysts, eCommerce developers, and project experts to understand the client’s business needs. The team thoroughly evaluated the requirements at their level. The team came up with a proposal for PIM integration into the client’s existing eCommerce solutions. They explained in technical details how PIM integration works and the benefit it will provide to the client’s online business.
PIM Implementation: Product Information Management (PIM) enhances eCommerce by creating a single place to collect, manage, and display product information. It also enables business owners to create a product catalog and distribute it to various sales and online commerce channels. PIM integration also makes product and inventory management faster and more efficient.
Streamlined Magento Integration: The client’s eCommerce infrastructure was built on Shopify. Our eCommerce development team used the most suitable PIM integration solution. The development team ensured that the integration process accurately exports and imports data from different eCommerce channels.
Workflow Automation: The integration enabled the retailer to push its product information catalog to the Magento eCommerce solutions. The integration of PIM architecture in Shopify helped in automation of product information updates.
Value Delivered
The integration helped the beauty care products seller to improve eCommerce processes and better manage their product data. The results were visible immediately after the integration process was complete.
Consistent Product Information: The PIM integration with the centralized repository helped with accurate and consistent product information, improving the customer experience across both offline and online sales channels.
Reduced Errors: Automation and validation helped in the reduction of discrepancies in product information, enhancing data accuracy and overall reliability.
Faster Time-to-Market: Addition of PIM helped in streamlined workflows and real-time updates. Client was able to introduce new products and implement pricing changes in real-time, meeting market needs.
