PIM Integration to eCommerce Creates Consistent Product Experience Across Shopping Channels of a Cosmetics Company
Overview
The client, a manufacturer of beauty care products, wanted to improve their eCommerce process and efficiently manage product data. The online commerce offerings of the company cover all its product types and categories. The retailer also wanted to enhance customers’ online shopping experience. OrangeMantra was the right fit to meet the client business requirements in the most professional manner. This case study outlines the successful integration of PIM to enhance efficiency, accuracy, and customer experience.
Retail & FMCG
eCommerce Solutions
Our Process
A team of experienced business analysts, Shopify developers, and project experts conducted session with client to understand their requirements. The team after thorough analysis of the requirements at their level, build a plan focusing on latest technologies and trends. The team came up with a proposal for PIM integration into the client’s existing eCommerce solutions. They gave proper information on how PIM integration works and the benefit it offers to the client’s online business.
Requirement Gathering
Our team collaborated with the client for thorough analysis of the PIM integration needs and identified the skills required to execute the project smoothly. Furthermore, we documented latest technology trends, market competitors for best solution to engage prospects.
PIM Implementation
Product Information Management (PIM) is an addition improving eCommerce services by creating a single place to collect, manage, and display product information. It also supports creation of product catalog and distribute it to various sales and online commerce channels.
Streamlined Shopify Integration
The client’s eCommerce portal was Shopify powered. Our eCommerce development team identified the most suitable PIM solution to meet actual needs. The development team ensured that the integration process safely exports and imports data from different eCommerce channels.
Workflow Automation
The integration enabled the retailer to push its product information catalog to the Shopify eCommerce solutions. The integration of PIM architecture in Shopify helped in automation of product information updates.
