Rapid eCommerce Mobile App Development for a Gulf-based FMCG Retailer
Overview
Our client, Makani Foods, is a leading FMCG retailer of the Gulf region. They have a reputed name in the world of healthy food offering. Being a retail brand, they need a solution to sale packed food online. They partnered with OrangeMantra for developing an eCommerce mobile app that could be deployed within days. The client wanted to start selling products online via Android and iOS apps.
Retail & FMCG
eCommerce Solutions
Our Process
The client was dealing with unprecedented sales disruptions amidst the COVID-19 pandemic. Considering the intensity of the client’s problem a team of seasoned business analysts, eCommerce consultants, and mobile app experts quickly analyzed the client’s business model and requirements. They then thoroughly discussed feasible development options in terms of technical specifics. Since the client needed the solution urgently, the team chose the RAD model for building the app. The mobile app development team quickly jumped into work after the project’s roadmap was finalized. The client and the project team mutually agreed to use the RAD model.
Market Research
We performed deep market research to study consumer behaviors, preferences, and expectations in the Gulf region, ensuring the eCommerce app would align with the needs of the target audience.
Custom User Interface
A user-friendly and visually appealing interface was designed to market Makani foods diverse product range. Fast navigation and clear categorization were added to personalize the online shopping experience.
Supply Chain Integration
Seamless integration with Makani Foods supply chain management systems helped that the eCommerce app reflected real-time inventory details, eliminating discrepancies, out-of-stock situations.
Mobile Optimization
To meet the diverse needs of mobile users in the Gulf, the platform was optimized for different screens, providing a smooth and responsive user experience on smartphones and tablet devices.
