Real-time Digital Ad Inventory Management Software Development
Overview
Our client, a prominent digital publishing house, sought to revolutionize their online advertising inventory management. The existing ad management system was outdated and lacked optimization for evolving market needs. The vision was to develop a custom Ad Inventory Management Software that would streamline processes, enhance efficiency, and provide real-time insights. OrangeMantra emerged as the ideal technology partner to automate and modernize their legacy ad management system.
Professional Services
Process Transformation
Our Process
We started the modernization of legacy system with deep analysis of requirements and regular brainstorming sessions. We developed a secure and intuitive online platform for managing and tracking inventory management-related tasks. Moreover, the platform would log the activity of the new orders and provide detailed reports to the respective team. Admins have full control, can manage campaigns, and managers can oversee multiple accounts. A comprehensive dashboard displaying real-time statistics, like impressions, clicks, and revenue is also provided. Enable the addition, modification, and removal of ad spaces. Categorize ad spaces by platform, format, and target audience.
Requirements Analysis
OrangeMantra initiated the modernization process with a thorough analysis of client requirements, engaging in regular brainstorming sessions to ensure a deep understanding of their unique needs.
Secure Online Platform
A secure and intuitive online platform was developed to centralize ad inventory management tasks. The platform facilitated the tracking, analysis, and optimization of ad spaces while providing real-time insights.
Comprehensive Dashboard
A comprehensive dashboard was designed, offering real-time statistics on impressions, clicks, and revenue. Admins gained full control, enabling the management of campaigns, while managers could oversee multiple accounts.
Ad Space Management
The platform allowed the addition, modification, and removal of ad spaces, categorized by platform, format, and target audience. This streamlined the overall ad inventory management process.
