A leading Singaporean wholesaler with a vast product catalog was trapped by a website that couldn’t keep up with its business. Their digital storefront was clunky, confusing for their busy B2B customers, and ultimately, a barrier to growth rather than a driver of it.
Partnering with orangemantra, they sought a complete digital transformation. We delivered a powerful, user-centric Magento platform and initiated a data-driven CRO program to turn their website into a high-performing sales engine.
Wholesale & Distribution (B2B)
Magento E-commerce Redesign & Conversion Rate Optimization (CRO)
The old technology was rigid and slow, making a simple redesign impossible. A full ecommerce migration to a robust platform like Magento was the only answer.
From a broken search to a confusing checkout, the user journey was filled with points of abandonment.
Technical SEO flaws, missing meta data, and a poor site structure meant potential customers couldn’t find them.
Without a modern analytics setup, they had no way of knowing why users were leaving or how to fix it.
Instead of patching issues and moving on, we went deeper. We treated every change as a way to fuel revenue, improve discoverability, and reduce operational noise.
We built a B2B-specific Magento platform designed to eliminate the core frustrations.
From day one of the new site, we launched our data-driven optimization cycle.
The synergy between the powerful new platform and the continuous optimization delivered compound returns.
This project proved that a successful e-commerce business requires both a superior engine and a skilled driver. We embedded ourselves as a growth partner, using data and a powerful platform to deliver sustained, measurable results.
