An Indian retail client was doing well in their sales and had a solid product line. Their client started demanding faster checkouts and complained that certain products weren’t visible.
They reached out to us for assistance. They wanted to revamp their existing mobile app. Our mobile app developers stepped in to simplify the shopping experience and speed up the checkout process.
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We followed a structured process to ensure that the project was a success. We kept our client in the loop and made changes on their feedback in a timely manner.
We conducted interviews with the sales, support, and IT teams. This helped map user needs clearly and identify gaps.
Early clickable prototypes was created to help our client visualize the key screens. The design team refined layouts based on the user feedback.
The app was built in iterative stages. This ensured the project was on track while letting the client review each module.
The QA team performed 3 types of tests: functional, compatibility, and load testing. Small issues were fixed early to ensure a stable release.
One of the biggest challenges our client faced was the checkout process. It was slow, messy, and often lagged. Due to this, many customers couldn’t make their purchases and were left feeling frustrated.
We had a conversation with their sales, support, and IT teams. This helped map user needs, identify gaps, and know which areas needed improvement.
We designed clickable prototypes that helped our clients visualize their app. We refined layouts based on user feedback and made the design user-intuitive.
The app was built in iterative stages. We kept the client looped in at every stage and ensured they knew the progress of the app.
In this final stage, our QA team performed functionality, compatibility, and load testing.
Small issues were fixed early to ensure a stable release.
Our client saw positive results within a few months. They were happy that customers could make the payment successfully and saw the app engagement rise.
The simplified version of the app brought in more visitors. The client saw a 32% increase in their user engagement and spent a longer time on the app.
Customer service became faster, and queries were resolved 27% faster. Queries were tracked faster, and customers were left feeling satisfied.
When updates became automatic, managing inventory became easier. Teams could skip manual processes and predict product availability.
For our retail client, developing a simplified version of their app changed the way customers shopped. Unnecessary features were removed, and fixing their existing issues attracted more buyers. So, if you’re facing a similar issue with your app, don’t hesitate to reach out.
We’ll be happy to help!
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