Intuitive Web Solution Design & Digital Marketing for a Sustainability-focused EV Brand
Overview
Our client, is a leading EV manufacturer of Africa, becoming an innovation leader in sustainable vehicle designing, and smart battery designing with their exceptional engineering solutions. They are known to introduce world-class electric three-wheelers and two-wheelers to revolutionize and bring a new perspective to the auto-rickshaw, and personal transport. They partnered with OrangeMantra to design a website that sets them apart in their competitive environment. We were also asked to use a CMS which enables our client to easily manage the content of the website with ease. Their vision from this website is to create an informational platform that allows their customers to visit and learn about their products, connect with them locally.
Automotive
Digital Marketing, EV & Fleet Management
Our Process
Initially, we conducted several meetings with stakeholders to understand client business requirements and offered a WP theme based on their brand’s image. OrangeMantra’s team is a great fit for client needs. As a comprehensive digital marketing services provider, our team includes experts in marketing strategy, graphic design, and Search Engine Optimization.
We designed their website to make it mobile responsive, multi-lingual, and focused on customer engagement and user experience. We implemented an advanced SEO strategy that combines the latest practices and algorithms. In addition to our digital solutions, we worked on their content strategy to support their sales team to engage investors from across the globe.
Requirement Analysis
The team conducted a comprehensive analysis of the client’s business goals, target audience, and competitive landscape.
Website Design
Build wireframes and design prototypes for the client new website, ensuring a modern, user-friendly, and mobile-responsive interface.
Digital Marketing Strategy
Crafted digital marketing strategy aligned with the client’s business goals. Performed keyword research and competitor analysis to bring brand visibility.
Continuous Improvement
Conducted feedback session for continuous improvement. Regularly assess website performance, and digital marketing metrics to stay ahead of competitors.