Our client, Precious Earth is a legacy old jewelry brand that is trading in gemstone from last 80 years. With a singular aim to introduce transparency & uncompromising quality to the gemstone trade, the client stands as a modern off-shoot of a legacy brand, upholding the same founding principles. At Precious Earth, traditional techniques are blend with modern tools to craft jewels that cater to even the most complex designs. Client wanted to design an eCommerce website with streamlined navigation, and mobile-responsive feature to grow their business. They partnered with OrangeMantra to create an immersive and engaging online jewelry platform. OrangeMantra built a Shopify based store to fetch products in a fast and intuitive manner for personalized shopping experience.
Being a legacy brand, they sought to establish a strong online presence to expand reach and provide a seamless shopping experience. They recognized that in today’s digital age, owning an eye-catching and fully functional online selling platform is an absolute must. Launching an official eCommerce website was the next step for the client. But selecting a feature-rich development platform was a challenge too. Prioritize user experience with intuitive navigation, showcasing detailed product information, and simplify the purchasing process. Integrate robust security measures to prioritize customer trust and data protection.
After a deep analysis of the client’s requirements and competitors, our team suggested Shopify platform for jewelry store development. We started with attractive and professional designs for the store to bring personalized shopping experience. Set up the Shopify account and configured settings to align with Precious Earth business requirements. Customized a Shopify theme to meet the brand’s identity, including elegant typography and a clean layout. We added key functionalities including shopping cart, product pages and attributes filters etc. The easy to use admin dashboard allowed our client to add and edit catalogue, products and description in a streamlined manner. We have made it easy for them to list the price, available design and sizes so that shoppers could easily match their requirements.
Precious Earth’s Shopify website became a visually appealing virtual showroom, effectively displaying the elegance of their jewelry. With the launch of online jewelry store, the business has expanded exponentially to the next level. The brand and product has reached far and wide, beyond the original expectations. Customers are sharing positive feedback on a user-friendly interface, smooth navigation and a seamless buying journey. Secure payment gateways and SSL encryption encouraged shoppers, resulting in increased conversions. Fast updates and easy product addition maintained the website’s freshness and engaged buyers.