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Website & Mobile App Redesign of India’s Top Fashion Brand

The Story

Our client, Anita Dongre, is one of India’s leading fashion designers. Her signature style reflects an affinity for ethnic craft tradition combined with a modern aesthetic. Being an influential designer in the fashion industry, House of Anita Dongre, currently accommodates AND (western wear), Global Desi (boho-chic brand inspired by the folk tales of India), Grassroot (handcrafted wear), and her signature label ANITA DONGRE.

Managing multiple sister brands and being recognized without a digital solution is a challenging job for the client. Plus, the lack of modern IT infrastructure made the problems more overwhelming. It compelled the client to look for a digital solutions provider to modernize their application development and maintenance processes. OrangeMantra redesigned the existing website and mobile app to stay competitive on the digital front and match fashion-savvy consumers’ expectations.

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HOAD’s biggest challenge was to meet the evolving market trends and ever-changing customer expectations. Website and Mobile app design were outdated with slow speed resulting in business loss. The brand also wanted to create an online shop to let customers buy the latest fashion wearables. The lack of mobile friendliness across websites and legacy technology was impacting overall sales.


We gained a deep understanding of the business vision and expansion plans and analyzed its existing customers and prospects. We then eliminated tech deployment gaps and examined the fashion house’s readiness for the desired tech driven changes. Our automation team then integrated intelligent solutions into business workflows. Finally, we revamped the existing design across platforms by enhancing UI/UX.

Years after deployment, we’ve remained a tech partner of the brand, helping it maintain the websites and apps. Our continuous tech support ensured superior speed, performance, and security. Our developers’ also offered prompt tech support whenever the client required assistance. We also helped the client smoothen the inventory management process, payment and shipping journey, and daily business operations.


We incorporated the latest development trends to give the client a competitive edge and delivered a scalable solution to meet the future needs of the business. HOAD achieved a significant rise in sales and digital presence within three months of redesign work. Our solutions helped the client meet evolving market needs and expectations of consumers. Leveraging the latest technology and trends, the client gained a competitive edge in the fashion industry. Today, Anita Dongre is one of the most digital-savvy Indian fashion brands.