Intuitive Web Solution Design & Digital Marketing for a Sustainability-focused EV Brand

The Story

Our client, a leading EV manufacturer in Africa, is emerging as an innovation leader in sustainable vehicle designing, and smart battery manufacturing with their exceptional engineering solutions. They are known for introducing best-in-class electric three-wheelers and two-wheelers. Aimed at revolutionizing urban transportation, the company brings a fresh perspective to auto-rickshaw and personal transport. They partnered with OrangeMantra to design a website that sets them apart in their competitive environment. They also wanted us to use a CMS that enables them to easily manage content. Their vision for this website is to create an informational platform that allows their customers to visit and learn about their EV solutions and connect with them locally. Digital marketing and SEO played pivotal role introducing the site and ensuring the desired visibility.

Challenge

As a rapidly growing company, the client needed a unified wayfinding solution to engage investors. They needed a user-friendly website to easily manage all the content in terms of products for sale. For a new product launch, their website was not up to the mark. There was no online traffic and promoting their EV products with legacy manuals. We transformed the whole process by adding more informative content including client history, their EV products, and services. The website is more focused on providing information on how the client works towards sustainability, green mobility, and gender equality.

Solution

Initially, we conducted several meetings with stakeholders to understand client business requirements and offered a WP theme based on their brand’s image. OrangeMantra’s team is a great fit for client needs. As a comprehensive website design service provider, our team includes experts in marketing strategy, graphic design, and Search Engine Optimization.

We designed their website to make it mobile responsive, multi-lingual, and focused on customer engagement and user experience. We implemented an advanced SEO strategy that combines the latest practices and algorithms. In addition to our digital solutions, we worked on their content strategy to support their sales team to engage investors from across the globe.

Results

The client has been happy about our enduring tech partnership. OrangeMantra remains a key collaborator as they continue to update its website and digital marketing strategies. They are very happy with their website’s design and functionality. They are better able to make customizations to their site and the website performs better. They are better able to engage EV vehicle buyers and investors. They are also thrilled with their content materials and continue to partner with us to create new deliverables meeting brand standards. OrangeMantra is proud to serve the client and help them sustainably accelerate growth.

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