Reshaping Two-Wheeler eCommerce

Name: App Development & Digital Transformation Company
Brand: OrangeMantra
Rating: 4.8 (5600 reviews)

Hero MotoCorp partnered with OrangeMantra to launch a groundbreaking OEM-owned online marketplace, revolutionizing the two-wheeler industry with B2B and B2C excellence.

Explore Success Journey

Hero MotoCorp's Digital Evolution with OrangeMantra

Hero MotoCorp, a leading Indian two-wheeler manufacturer, sought to pioneer the online marketplace landscape by creating a unique platform for both B2B and B2C customers. Their main challenge lay in establishing themselves as the first OEM brand to manage its eCommerce operations efficiently, catering to diverse product ranges and ensuring a seamless user experience across all customer segments.

OrangeMantra's expertise in digital solutions led to the development of a comprehensive online marketplace for Hero MotoCorp. By strategically analyzing the client's business model and incorporating advanced functionalities, OrangeMantra delivered a customer- and dealer-centric portal. This solution not only boosted Hero MotoCorp's online sales but also strengthened its position as a leader in the industry, enhancing customer engagement and expanding its market reach significantly.

Driving Digital Success: Hero MotoCorp's Journey to Industry Excellence

Smooth Buyer Experience

OrangeMantra's solution enabled Hero MotoCorp to boost online sales, providing a seamless and intuitive user experience for both individual buyers and bulk purchasers.

Expanded Market Reach

By combining B2B and B2C approaches, Hero MotoCorp penetrated new markets and strengthened its global presence, becoming a frontrunner in the digital era of automotive retail.

Maintaining Industry Leadership

Through strategic digital initiatives, Hero MotoCorp maintained its position as a leading two-wheeler manufacturer, leveraging technology to stay ahead in a competitive market landscape.

Embrace Innovation, Conquer Challenges!

Overcame digital hurdles with OrangeMantra's expertise.

Explore Possibilities

Navigating Digital Turbulence: Overcoming Hero MotoCorp's eCommerce Challenges

Establishing Online OEM Presence

Hero MotoCorp faced the challenge of pioneering its OEM-owned online marketplace, solved by OrangeMantra's strategic analysis and customized platform development.

Ensuring User-Friendly Experience

Balancing B2B and B2C requirements posed a challenge, met with OrangeMantra's expertise in creating an intuitive and engaging portal for diverse customer segments.

Scaling for Market Expansion

Hero MotoCorp needed a scalable solution to cater to growing demands and global reach, addressed by OrangeMantra's robust architecture and scalable design approach.

Capability-rich Technical Solution

Robust Platform Architecture

Microservices Architecture
Cloud Integration
Scalability and Performance Optimization

Scalability and Performance Optimization

User-Centric Design Approach
Responsive Web Design
Intuitive Navigation

Data Analytics and Insights

Data-driven Decision Making
Business Intelligence Integration
Predictive Analytics

Security and Compliance

End-to-End Encryption
GDPR and Data Protection Compliance
Threat Detection and Prevention

Project Outcomes and Achievements

Our efforts paid out in the form of superior buyer experience, whether individual or bulk, contributed considerably to Hero’s market expansion and reinforced their market leadership.

Smoot Buying Experience

OrangeMantra's solution improved UI, accessibility, boosting engagement and conversion rates. Our solution not only streamlined the buying process but also delivered a unique user journey that impressed users

Result

Streamlined buying process
Personalized user journeys

Market Expansion and Global Presence

The online marketplace helped Hero MotoCorp reach out to more customers across geographies. This helped them expand markets and strengthened their global presence while boosting sales and visibility.

Result

Expanded customer base
Expanded customer bases

Industry Leadership Reinforcement

Hero MotoCorp maintained industry leadership through digital initiatives, innovation, and customer-centricity. OrangeMantra’s innovative digital solution contributed to their strong brand presence while bringing a clear competitive edge.

Result

Strengthened brand reputation
Competitive advantage

Technological Advancement and Scalability

Our architecture enabled Hero MotoCorp to scale, adapt, and grow continuously. The platform was made robust enough to handle high traffic volumes as well as the modernization and addition of features as per changing customer behavior and dynamic market requirements.

Result

Future-proof solutions
Scalable infrastructure

Innovative Features: Raising the Bar in Two-Wheeler eCommerce

OrangeMantra's innovative solution revolutionizes two-wheeler eCommerce with a custom online marketplace, intuitive UX, scalable architecture, advanced analytics, and integrated security.