Business Benefits of Video Marketing
If you’re not using videos – the right ones – in your marketing, you’re falling behind in many ways. From strengthening your brand to boosting conversion, video marketing offers great benefits.
Video Marketing Works
Video drives much more engagement than all other forms of marketing. Multiple analyses have found that social media videos generate hundreds of times more shares than text and images.
Brand Awareness
Video marketing increases brand awareness, fuels customer engagement, and drives sales. It has become one of the most effective ways of digital marketing. Video marketing could be strategically used in content marketing.
Expanded Outreach
According to Social Media Today, YouTube has become the second largest search engine — larger than Bing, Yahoo, Ask and AOL combined. That’s massive! Leverage this extensive world provided by marketing videos.
Within the Attention Span
In a world of reducing attention span on digital platforms, short videos have become the central pillar of digital marketing strategy. Videos dominate the world of social media, be it Facebook, Instagram, or Twitter.
Cross-Platform Marketing
You can use marketing videos as a core resource for all your marketing campaigns. Whether it’s social media marketing, websites, or PPC, video marketing creates impact everywhere.
Higher Conversion
Whether you want to sell a product or a service, video marketing can dramatically boost your conversion rates. Engaging and personalized videos can help you build a relationship with the audience or customers.
A Diverse Range of Video Marketing Services from OrangeMantra
Types of Marketing Videos We Create
Brand Videos
Businesses create brand videos as part of a larger marketing/advertising campaign. These videos showcase the company’s vision, mission, products, and services, among other things.
Product Demo Videos
Demo videos show how exactly a product or service works. From taking the viewer on a tour of your product to its benefits, demo videos cover many things.
Explainer Videos
Use videos to help the audience better understand why they should buy your products or services. You can use elements like a real-life story or buyer persona to make the videos better.
Expert Interview Videos
Provide reliable and expert advice to your customers and target videos using expert interviews. You can multiple short videos for a deep analysis of a product or service.
How-to / Educational Videos
Use instructional videos to provide educational content and address their queries about a product or service. These videos could be useful resources for your sales and customer service teams.
Animated Videos
Animated videos could be incredibly engaging. They could help you quickly boost the conversion rate of an advertising campaign. We create immersive animated videos with captivating content.
Customer Testimonial Videos
Let the potential customers know about what your existing clients/customers have to say about the services/products you offer. Videos are great ways of delivering customer reviews.