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Business Benefits of Video Marketing

If you’re not using videos – the right ones – in your marketing, you’re falling behind in many ways. From strengthening your brand to boosting conversion, video marketing offers great benefits.

Video marketing works

Video drives much more engagement than all other forms of marketing. Multiple analyses have found that social media videos generate hundreds of times more shares than text and images.

Brand awareness

Video marketing increases brand awareness, fuels customer engagement, and drives sales. It has become one of the most effective ways of digital marketing. Video marketing could be strategically used in content marketing.

Expanded outreach

According to Social Media Today, YouTube has become the second largest search engine — larger than Bing, Yahoo, Ask and AOL combined. That’s massive! Leverage this extensive world provided by marketing videos.

Within the attention span

In a world of reducing attention span on digital platforms, short videos have become the central pillar of digital marketing strategy. Videos dominate the world of social media, be it Facebook, Instagram, or Twitter. 

Cross-platform marketing

You can use marketing videos as a core resource for all your marketing campaigns. Whether it’s social media marketing, websites, or PPC, video marketing creates impact everywhere. 

Higher conversion

Whether you want to sell a product or a service, video marketing can dramatically boost your conversion rates. Engaging and personalized videos can help you build a relationship with the audience or customers. 

A Diverse Range of Video Marketing Services from OrangeMantra 

Marketing video content & design

From writing the content and scripts for your marketing video to designing the graphic elements, we cover everything.

Video promotion & distribution

We ensure that our marketing videos reach the right people and make the right impression.

Marketing video SEO

Our comprehensive search engine optimization services make sure your videos get notices on all desired platforms.

A Diverse Range of Video Marketing Services from OrangeMantra

Video ad campaigns

Use the captivating power of video content to drive sales and stay ahead of competitors.

Social media video enhancement

Optimize the engagement on your social media videos with tailor-made techniques.

Audience research & consulting 

A team of marketing experts and content strategists help you find the strategy that works best for you.

Types of Marketing Videos We Create 

1Brand videos

Businesses create brand videos as part of a larger marketing/advertising campaign. These videos showcase the company’s vision, mission, products, and services, among other things.

2Product demo videos

Demo videos show how exactly a product or service works. From taking the viewer on a tour of your product to its benefits, demo videos cover many things.

3Explainer videos

Use videos to help the audience better understand why they should buy your products or services. You can use elements like a real-life story or buyer persona to make the videos better.

4Explainer videos

Use videos to help the audience better understand why they should buy your products or services. You can use elements like a real-life story or buyer persona to make the videos better.

5Expert interview videos

Use videos to help the audience better understand why they should buy your products or services. You can use elements like a real-life story or buyer persona to make the videos better.

6How-to / educational videos

Use instructional videos to provide educational content and address their queries about a product or service. These videos could be useful resources for your sales and customer service teams.

7Animated Videos

Use instructional videos to provide educational content and address their queries about a product or service. These videos could be useful resources for your sales and customer service teams.

8Customer testimonial videos

Let the potential customers know about what your existing clients/customers have to say about the services/products you offer. Videos are great ways of delivering customer reviews.

Frequently Asked Questions

Video marketing uses videos to promote and market your product or service. Video marketing is a tried-and-tested way of increasing engagement on your digital and social media channels. Marketing videos can educate your customers and help you reach a larger audience and achieve much more.
Consumers like video content because it’s easy to digest, entertaining, and engaging. Marketers like videos because it usually brings a higher return on investment (ROI) via multiple channels. Video marketing works and makes your campaigns more successful.
Create a video marketing team with designers, copywriters, and marketing managers to run your video marketing campaigns. Else, you could make things easier by hiring a video marketing agency or outsourcing marketing campaigns. OrangeMantra offers a wide of video marketing services.

Need videos for making your marketing content more effective?

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