Business Benefits of Video Marketing
If you’re not using videos – the right ones – in your marketing, you’re falling behind in many ways. From strengthening your brand to boosting conversion, video marketing offers great benefits.
Video marketing works
Video drives much more engagement than all other forms of marketing. Multiple analyses have found that social media videos generate hundreds of times more shares than text and images.
Brand awareness
Video marketing increases brand awareness, fuels customer engagement, and drives sales. It has become one of the most effective ways of digital marketing. Video marketing could be strategically used in content marketing.
Expanded outreach
According to Social Media Today, YouTube has become the second largest search engine — larger than Bing, Yahoo, Ask and AOL combined. That’s massive! Leverage this extensive world provided by marketing videos.
Within the attention span
In a world of reducing attention span on digital platforms, short videos have become the central pillar of digital marketing strategy. Videos dominate the world of social media, be it Facebook, Instagram, or Twitter.
Cross-platform marketing
You can use marketing videos as a core resource for all your marketing campaigns. Whether it’s social media marketing, websites, or PPC, video marketing creates impact everywhere.
Higher conversion
Whether you want to sell a product or a service, video marketing can dramatically boost your conversion rates. Engaging and personalized videos can help you build a relationship with the audience or customers.
A Diverse Range of Video Marketing Services from OrangeMantra
Marketing video content & design
From writing the content and scripts for your marketing video to designing the graphic elements, we cover everything.
Video promotion & distribution
We ensure that our marketing videos reach the right people and make the right impression.
Marketing video SEO
Our comprehensive search engine optimization services make sure your videos get notices on all desired platforms.
Video ad campaigns
Use the captivating power of video content to drive sales and stay ahead of competitors.
Social media video enhancement
Optimize the engagement on your social media videos with tailor-made techniques.
Audience research & consulting
A team of marketing experts and content strategists help you find the strategy that works best for you.
Types of Marketing Videos We Create
1Brand videos
Businesses create brand videos as part of a larger marketing/advertising campaign. These videos showcase the company’s vision, mission, products, and services, among other things.
2Product demo videos
Demo videos show how exactly a product or service works. From taking the viewer on a tour of your product to its benefits, demo videos cover many things.
3Explainer videos
Use videos to help the audience better understand why they should buy your products or services. You can use elements like a real-life story or buyer persona to make the videos better.
4Explainer videos
Use videos to help the audience better understand why they should buy your products or services. You can use elements like a real-life story or buyer persona to make the videos better.
5Expert interview videos
Use videos to help the audience better understand why they should buy your products or services. You can use elements like a real-life story or buyer persona to make the videos better.
6How-to / educational videos
Use instructional videos to provide educational content and address their queries about a product or service. These videos could be useful resources for your sales and customer service teams.
7Animated Videos
Use instructional videos to provide educational content and address their queries about a product or service. These videos could be useful resources for your sales and customer service teams.
8Customer testimonial videos
Let the potential customers know about what your existing clients/customers have to say about the services/products you offer. Videos are great ways of delivering customer reviews.
Frequently Asked Questions
Need videos for making your marketing content more effective?