Getting started with a new business is a challenge and bringing out new products is equally challenging. A great deal of research goes into developing a product idea as you would want to offer only what is likely to sell. Similarly, passing the message and introducing the product in the right way is equally critical. However, if done in the right way, it can catapult a business to new heights. While a successful product launch strategy can popularize the commodity and fetch high sales, it can also strengthen the brand. Thus, investing in an effective strategy is something that every business would want to do.
At OrangeMantra, we offer reliable product launch marketing services to help you propel the new products and services you plan to introduce. Our expertise encompasses the entire phases of a successful product launch. From ideation to implementation, campaign launch, multi-channel promotion, and review of the launch strategy, we make sure that you are able to create a buzz and make the offering an instant hit. We do not just open the market for your products, we leverage product launches as the opportunity to elevate your business brand.
Extensive market research and competitive analysis are the pre-requisites of a successful launch plan. At OrangeMantra, we carry out a thorough research on the market trends and prevailing industry scenario to help you evaluate your product or service. We make an in-depth study of the strengths and weaknesses of rivals selling similar ones to come up with a strategy good enough to beat them.
Knowing your target audience is crucial as it enables you to steer your campaign in the right direction. We are a team of expert marketers which helps you connect with the ideal audience who are most likely to buy the new product or service. We understand these prospective consumers and help you align the commodities accordingly. We also identify or create a unique value proposition that can be used to entice the customers as a part of new product launch marketing strategy.
After a complete analysis of the market, competition, and customer, we build a launch strategy to match. Our experts take care of every aspect of product launch marketing, from Press Releases to online blog posts, social media marketing, and email marketing to ensure maximum reach for the new commodity through multiple marketing channels. We believe in creating a viral buzz online so that you stay ahead of the competition. Our services encompass beta testing of the launch strategy so that it delivers the best results once launched.
Once a campaign has been conceptualized and tested, it is ready for launch. Timing is crucial because the product or service should be absolutely ready for market when you go public with it. At OrangeMantra, we help you decide the right time for the launch. We also help you discover the right mix of various marketing strategies to get your commodities the maximum coverage.
A comprehensive new product launch marketing plan has the provision to maintain the momentum that the pre-launch activities bring. We consistently monitor the marketing campaign to make sure that it is capitalizing on the momentum and bringing optimal results. Our experts focus not only on popularizing the product but gaining brand loyalty too.
The challenge of a product launch is not confined to finding buyers for it but it extends to retaining them too. We nurture retention strategies such as reminder emails, promotional webinars, free trials, and more to make sure that the customers come back for repeated purchases. Additionally, we train your sales team for propelling the new product or service for higher sales.
At OrangeMantra, we serve you as trusted digital marketing partners to help you grow your brand and products. We develop campaigns that align with the existing marketing strategy of your business and blend with it effortlessly.
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“The last year had been a troublesome one for my business as someone was out to sabotage my online reputation. Time and again, there were negative reviews that were damaging my brand’s repo. I was looking for someone to handle the issue and thankfully, I found OM. These guys are wonderful…..professional, dedicated, and supportive all the way. They literally salvaged my business and got it back to where it has always been……on the top!”
“We were getting traffic and leads, but conversions had always been eluding our e-commerce store. That was when we tried OM’s services on a friend’s recommendation. These guys are just fantastic……they got us on track within months. Today, our store boasts a healthy conversion rate. All the credit goes to OM experts.”
“When it comes to digital innovation, Orange Mantra is a true leader. They designed an innovative strategy that helped our business take the digital leap. The best thing is is that these guys are so responsive…always there, always available to answer your questions. And they have a knack for simplifying the most complex things.”
“The digital ninjas at Orange Mantra have designed a wonderful email campaign for us that has propelled our sales this year. I am happy that I took their services.”
“Being a consumer brand, product launches are a routine for our enterprise. Over the years, we have been relying on Orange Mantra’ digital team for designing our launch strategies. Till date, we have launched numerous products with their help and all of them have done really well. Incredible work, team!!”
“Being a B2B enterprise, we had to have a marketing strategy that was focused on accounts rather than customers. Orange Mantra served a perfect answer with its specialized account-based marketing services. Thanks to their progressive approach, we are a flourishing business today.”
“Traffic, leads, conversions…..the digital game seemed too complicated till we found an expert partner in OM. From taking us on the top with smart SEO strategies to bringing in social traffic, they have helped us in every possible way. And recently, they suggested that we avail their content marketing services. These guys are too good…..they crafted an amazing content strategy that gave our brand a big boost. Just wow!”
“A true helping hand….the team at OM truly helped us grow. They continuously monitored our web store and app and analyzed their growth. These guys are experts as they helped us evaluate problems and resolve them too.”
“Orange Mantra is one-stop tech destination. Initially, we took their services for developing our mobile app. But they also took the responsibility to market our app. A worthy investment, I must say as the team made sure that the app reached the user-engagement level we wanted and got great results for our business. Wonderful job guys!!
“Now that we had already established our online presence, we decided that we needed to capitalize on social channels too. Orange Mantra has been our marketing partners for years and they designed an effective SMM campaign for us. These guys are absolutely great at their job and they did it once again for us, with our SMM campaign giving fantabulous results.”
“It’s been years for me and Orange Mantra’s digital team now. After we achieved results with SEO, they suggested that we take up an SEM campaign to take a step further. The campaign’s performance was incredible, thanks to their expertise. These guys understand my business really well and have helped it evolve over the years.”
“Keywords had always been mind-boggling for us as we struggled with our SEO ranking over the years. But thanks to Team OM, they simplified the game for us and helped us get a place in the top searches. Great team….responsive and always on their toes.”
“We have been using Orange Mantra’s digital marketing services for a few months. We are absolutely impressed by the dramatic rise that our website’s ranking has achieved in such a short time span. We would continue working with them in the future too. They have an incredible team that excels at every single aspect of digital…..SEO, SEM, SMM, PPC, email marketing, analytics, all at one place. What else could we have asked for!!”