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App Store Optimization for a Leading Liquor Aggregator Brand

Project Highlights

Our client is one of the most UX-rich and trusted mobile platforms that discovers and connects a consumer to licensed liquor vends in their vicinity. They were looking for a significant surge in downloads and manage customer reviews on Play Store and App Store. They chose our app store optimization (ASO) services to boost the mobile app’s ranking and user engagement. Initially, we optimized the title and description with relevant keywords to drive traffic to the app store page. We deployed an array of paid and organic ASO strategies for better impact.

Project Highlights
Business Challenges

The client, a reputed mobile app platform, wanted to improve their organic acquisition on the Apple App Store and Google Play Store. The app was already launched but had low overall visibility. Downloads and engagement KPIs were not meeting expectations in target markets. The main challenge was to increase the number of app downloads, manage customer reviews, outrank the key competitors, and increase market share in the niche.

Technology Solution

OrangeMantra’s team used a proven ASO framework to analyze short-tail and long-tail keywords. They then focused on managing the keywords in the existing metadata. We replaced low-performing keywords with more relevant ones. The pre-optimization analysis included conversion analysis and comparison of similar apps. It became apparent that the app (Android & iOS) needed enhancement in both keywords and category rankings. In addition to tried-and-tested organic methods, we also used high-level paid app marketing techniques.

Value Delivered

OrangeMantra team performed ASO, and the initial result was a significant improvement of keyword ranking on both platforms. The other key outcome of the ASO include the app’s visibility and rating improvement; substantial increase in the number of app downloads and installation; accumulated improvement in conversion by 20% for Delhi-NCR; and a dramatic rise in consistent downloads, making the app more sustainable and profitable.

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