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Building Ecom Express’s User-Centric DIY Customer Onboarding Solution

Overview

Our client, Ecom Express, is one of India’s fastest-growing logistics companies. It offers end-to-end tech-enabled logistics solutions to the bustling eCommerce industry. Headquartered in Gurugram, India, the company has shown remarkable growth and expansion across the country since its founding in 2012. They were looking to build a seamless onboarding process for shippers, including big corporations, SMEs, and individual customers. OrangeMantra digitizes its legacy system for the onboarding process, including documentation.

Industry

Transportation

Services

Enterprise Solutions, Process Transformation

Our Process

OrangeMantra enabled a fully digital onboarding for eCommerce operators and other shippers. Our DIY customer onboarding solution transforms the way traditional logistics service providers manage their operations. Be it relying on a comprehensive database or automating most manual steps – digital innovation is central to the solution. The creation of a repository and fast-tracking of customer onboarding were the key features integrated.

1
Requirement Analysis

Our team performed a deep analysis of Ecom Express’s onboarding process and requirements to build an advanced solution.

2
Design & Development

Based on the analysis, a custom solution was designed focusing on digital transformation and user experience improvement. The solution was developed using advanced technologies.

3
Testing & QA

Rigorous testing was performed to ensure the solution’s reliability, security, and functionality across different scenarios.

4
Deployment

The solution was deployed with minimal disruption to Ecom Express’s operations. Training sessions were conducted to familiarize the new onboarding system.

The Problem

The logistics company was using a legacy system to manage the onboarding process. The company lacks a streamlined database of eCommerce operators and shippers. Restrictions were present for shippers, like seamless UI and reliability of the database for authentication. Lack of data security was also a big challenge for the client before the solution.

Our Role

  • Requirement Analysis
  • Design & Development
  • Testing & QA
  • Deployment

Project Challenges

1. Legacy System Constraints

The existing system lacked efficiency and a streamlined database to manage eCommerce operators and shippers.

2. User Interface and Reliability

The system lacked a visually appealing user interface and reliability, hindering a smooth onboarding experience.

Results

Following the deployment of the DIY customer onboarding solution, Ecom Express was able to offer a user-friendly, intuitive customer experience for all kinds of shipping requirements. With the solution in place, the company efficiently minimized resources, travel costs, and other expenses associated with onboarding. It also helped Ecom reach out to different business owners in tier 1, 2, and 3 cities.

The DIY solutions significantly improved productivity by reducing the efforts that go into the onboarding process of every shipper. Customer onboarding processes, which involved in-person documentation earlier, now take just 7-8 mins.

The digital onboarding system created secure and validated user access leveraging multiple APIs with government-enabled sites. It helps them authenticate the user details and have them successfully aboard. In addition, a mirror portal is available that connects customers with sales managers if the user gets stuck in any step during onboarding.

1. Improved Efficiency

The digital onboarding system reduced the time and effort required for onboarding, with processes that earlier took hours now completed in just a few minutes.

2. Enhanced User Experience

Ecom Express was able to offer a user-friendly and intuitive onboarding experience, improving customer satisfaction.

3. Cost Savings

The solution helped Ecom Express minimize resources, travel costs, and other expenses associated with onboarding, contributing to cost savings.

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