Next-Gen Digital Platform Development for a Leading Two-Wheeler Brand
Overview
Our client has always remained a household name for the Indian audience. The motorcycle giant has been delivering excellence with its two-wheelers for more than a decade now. Since the company has been performing extremely well offline, they were looking to achieve similar success on the online front.
The brand’s infrastructure was expanding rapidly with every new launch, and they needed a technology partner to manage its ever-growing business data. The client wanted its vast data to be streamlined and used effectively to renew its state-of-the-art infrastructure. They also run several employee-centric programs, the data for which required effective management.
The two-wheeler giant also wanted to renew its technology stack on several e-commerce channels. It was the right opportunity for OrangeMantra to offer its service as a technology partner. Our team was aiming to bring the necessary changes revolving around technology transformation, service automation, and bringing smart solutions to client.
Automotive
Digital Marketing, Enterprise Solutions, Process Transformation
Our Process
Our solution architects held several brainstorming sessions with the client to understand their requirements. This helped us align with the project-specific needs and deliver the desired results. To make their new services appealing to users, we assisted the brand with a navigation app that connects bikes to smartphones via Bluetooth, helping users manage bike speed and calls while driving.
OrangeMantra also supported the client with several other apps to manage their dealers and customers. We helped design user-centric campaigns that allowed end users to access lucrative deals, keeping their attention focused on the services.
As part of our service, we continued innovating solutions to ensure the brand’s identity received maximum exposure. We are not just a technology partner but the complete solution architect for the company. OrangeMantra also offers services to manage their employees’ performance.
Requirement Analysis
Our solution team conducted extensive brainstorming sessions with the client to analyze their needs and goals, ensuring alignment with the project objectives.
Platform Development
We build a centralized digital platform that integrated sales, inventory, manufacturing, and accounting data, providing departments with a single source of information.
User-Centric Campaigns
We collaborated with the client to design and execute user-focused campaigns that offered engaging deals and incentives, keeping users involved and driving sales.
Employee Performance Management
OrangeMantra provided next-gen solutions to track employee performance, ensuring alignment with organizational goals and objectives.
