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Driving Sales of Fashion Apparel through Effective SEO Strategies

Project Highlights

Partap Fashions, a well-known fabric importer and wholesaler based in the UK, boasts a rich legacy of over 50 years in the fashion industry. Renowned for their exclusive collections, they offer the largest assortment of GOTS certified organic cotton fabrics in Europe. Being a legacy brand with good reputation they were not enjoying desired web traffic, customer base and ultimately sales. They were looking for a digital marketing partner to get their website ranked in SERP. OrangeMantra was the right fit for their SEO services and digital venture.

Project Highlights
Business Challenges

The client was facing multiple challenges. They are highly popular with the quality of fabric they are using. They have already invested significant resources in digital marketing to direct high-quality traffic towards their website. They keep on updating new content regularly. However, the content wasn’t directing a satisfactory amount of web traffic to the website. Their website was not gaining desired engagement due to lack of SEO strategy. Other major challenges included multiple pages competing for the same keywords, leading to keyword cannibalization. Intense competition from established platforms within the fashion category. Inability to attract clicks and sessions from the target buyer base.

Technology Solution

The brand was well established when it came to us, with a good offline reputation built on the quality of the fabric. Our digital marketing team started with requirement gathering and ensured strategy comprises of all SEO aspects. The team implemented relevant on-page changes to optimize content for both users and search engine crawlers. Crafted compelling titles and meta descriptions with innovative ideas. Incorporated refurbished data that provided discounts, pricing details, and powerful calls to action.

Value Delivered

With the reports of audit done in early stages of the project and keywords used in the key internal pages, web traffic continuously grew month-on-month. Significant increase in keywords ranking within the top 3 positions, ensuring higher visibility. Impressive surge of 365% in organic sessions, with a substantial rise in new users. ROI multiplied by 18X, showcasing the effectiveness of organic channels and generating a remarkable improvement of 375%. The new traffic coming to the website was also highly targeted and relevant to the fabric brand.

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