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Elevating Brand Visibility and Conversions through Effective SEO Strategies

Project Highlights

Home4U is an Online home decor store in India. They are a leading seller of home decor, Dining, SPA & Candles, Home Linen & Flooring, Accent Furniture, Lighting, Gifting, and Office Accessories sourced from different parts of the world. It features the handpicked selection of decorative items from different corners of the world. They are committed to providing the best quality items to their customers. They need a digital marketing partner to perform SEO to improve brand visibility, number of leads and grow conversion rate.

Project Highlights
Business Challenges

Home4U wanted to promote their brand to Indian audiences. The real challenge? They were competing for keywords which already have high competition. On top of that, the client just wasn’t reaching their target demographic with their existing digital marketing strategy. Some other core challenges were enhancing Home4U’s presence in Google’s local 3-pack to capture a greater number of relevant searches. Establishing website authority through targeted blog content creation. Resolving technical SEO issues to augment organic traffic.

Technology Solution

Home4U had a target demographic, but SEO campaigns just weren’t reaching them. We performed regular sessions to discuss the brand’s unique selling points and linked them to their customers’ needs via customized SEO content and keyword research. Identified high-volume keywords and executed a robust content strategy to drive targeted traffic. Rectified all technical issues, including canonical tag implementation, mobile responsiveness optimization, and website speed enhancement. Developed compelling meta titles and descriptions for both category and product pages.

Value Delivered

Organic traffic experienced a commendable 15% surge within the initial month of implementation. Revenue witnessed a substantial 5% increase in the first month. Noteworthy improvement in page rankings for local listings, coupled with an impressive rise in the positions of non-branded keywords. Technical audit and unique strategy significantly accelerated client website growth and visibility. Our work supported client website consistent growth on the search engine, resulting in brand value and higher sales.

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