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Empowering Enterprises With Lead Automation Software

Project Highlights

Our client, is an Indian brand that sells high-quality, designer fashion wearables at reasonable prices. They make their dresses from only the best materials and keep their designs modern, timeless, and minimalistic. Being a proud owner of more than 50+ retail stores they were facing difficulty to manage their leads. Regular follow-ups and manual job are always time consuming, resulting into loss of sales. They partnered with OrangeMantra team to develop a lead management solution that could automate the whole process from lead generation to conversion.

Project Highlights
challenge
Business Challenges

With lack of automation in lead generation to conversion, they were losing tons of customers on their product. So they wanted to improve their sales and turn their lead into long-term revenue. They need lead generation tactics to reduce business barriers that restricts leads from moving further down the marketing funnel, and making sure leads were high-quality for sales. It was vitally important that client cement its place in the industry and make the most of its competitive edge.

  • Inefficient Lead Tracking: The existing manual lead tracking process led to inefficiencies, making it challenging for the sales teams to prioritize and monitor potential opportunities.
  • Lack of Centralized Data: Important lead-related details was scattered across different platforms and teams, impacting a holistic view of customer interactions and overall preferences.
  • Missed Opportunities: With no streamlined process, there were high chances of missed opportunities and delayed responses to customer inquiries, overall reducing sales conversion rates.

    • Technology Solution

    With extensive experience in lead management software development, OrangeMantra was able to utilize its expertise for client application development. A dedicated team of strategists, customer success experts, landing page specialists, developers, and a project manager was deployed to build a successful campaign. Our business analysts also extended training for the users at the client’s location as part of the implementation and roll-out of the application we developed for them.

  • Centralized Lead Database: Our team defined a centralized database to store and manage all lead-related details, providing a 360-degree view of customer interactions, preferences, and overall history.
  • Automated Lead Assignment: The system included automated lead assignment depending on predefined criteria, ensuring that leads were handled by the most relevant sales representatives for immediate follow-ups.
  • Lead Scoring: Implemented a lead scoring mechanism to prioritize leads as per their possibilities to convert, supporting the sales teams to focus on high-value opportunities.
  • Real-time Analytics: A robust analytics dashboard provided real-time insights into lead performance, conversion rates, and sales team productivity, enabling data-driven decision-making.

    • Value Delivered

    The adoption of Enterprise LMS helped the client to increase revenues and profits substantially. The system improved the sales performance manifold with quicker action on the live leads resulting in better conversion rates. It also facilitated performance reviews of the sales team along with a marked improvement in the tracking of the sales funnel. The client experienced different benefits including increase in lead volume and conversion rate.

  • Improved Lead Conversion Rates: The scalable lead management process, integrated with automated assignment and scoring, led to an improvement in lead conversion rates, enhancing the potential of each opportunity.
  • Enhanced Sales Productivity: With the presence of a centralized repository and automated workflows, it becomes simple for the sales teams to efficiently prioritize and follow up on leads, ending into increased productivity and a shorter sales cycle.
  • Reduced Response Times: The presence of automated lead assignment and real-time analytics helped in reduction of response times to customer inquiries, contributing to a personalized customer experience.
  • Holistic Customer View: The centralized database provided a holistic view of customer interactions, supporting sales teams to customize their approach based on individual preferences and historical data.

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