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Magento Migration for a Pan-India Flower Delivery Brand.

Project Highlights

Our client, is a leading online flower selling brand for every occasion. They offered different products including diverse gifting options ranging from personalized gifts, cakes, chocolates along with flower baskets. The remarkable distribution network is something no other online florist and gift delivery service in India can match. The client approached us to migrate their existing e-commerce platform to Magento 2 for optimized performance & improved sales. The objective was to leverage the advanced features of Magento to automate the back-end processes and enhance the service quality that the brand delivered to its customers. The client not only needed a good customer-facing interface but also required a powerful back-office system to handle the entire process with minimum human intervention.

Project Highlights
Business Challenges

The client was experiencing multiple challenges, the major one includes migration of a running website without affecting the business. Further, there was a need to create a visually appealing interface, secure and simple checkout, and personalized offers for the users. Further, there was a need for making the website capable of handling massive traffic volumes during peak seasons.

Technology Solution

Regards the website design, we advised client to apply a ready-made theme for Magento 2, which saved a lot of time and money. More specifically, our developers spent time researching and finding beautiful templates with high-quality code for the brand. Then, we installed and configured the selected theme for migration work. Our designers changed banners, logo, font, colors and minor customization according to business requests.

To perform the extension migration, we reviewed the list of modules and removed incompatible modules. We included module installation, configuration, and conflict solving steps. Moreover, for several modules, we migrate their data to Magento 2 as well as customize it for optimized performance. Finally, in terms of data migration, we moved only important data to the new website, comprising customers, products, categories and sales to Magento 2.

Value Delivered

With a successful migration to Magento e-commerce platform, the website is now equipped to handle multi-channel inventory, orders, and sales in an automated manner. It has been able to fulfill its objectives of customer retention as well as new acquisitions. The e-commerce brand offers a variety of offers & services which are backed with advanced Magento technology. With advanced technology it is easy to streamline the ordering & shipping process across India. With Magento CMS it is easy to offer personalized shopping experiences, promote business effectively & boost revenue.

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