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Building Pre-owned Bikes Online Selling Platform for Hero MotoCorp

Project Highlights

Our client Hero MotoCorp is an Indian two-wheeler manufacturing company. The brand offers an excellent range of two-wheelers to ensure riding comfort, style, and cost-effectiveness. For more than three decades, Hero MotoCorp has displayed an impressive level of engineering characteristics. They were looking to build a website feature for users to sell their old bike or exchange with the new one. They partnered with OrangeMantra to build a web solution with fast-paced loading. Initially, we developed a web platform in the ecosystem of pre-owned two-wheeler to bridge the information asymmetry.

Project Highlights
Business Challenges

Being a popular two-wheeler manufacturing company. The company is on a mission to become the best two-wheeler company by setting benchmarks in superior technology, and performance. Hero wanted us to build a first-of-its-kind website feature dedicated for used two-wheeler, it is a platform for smooth selling of old bikes. The major challenge was to create features to meet the client vision. They want to bring personalized services for users and improve overall engagement. The web solution needs to be developed for pan India operation.

Technology Solution

OrangeMantra website development team designed & developed a new, innovative and scalable feature as per the client requirements. We build a secure feature for the client from scratch with proper data backup. The team developed the strategies that engage and simplify the selling of pre-owned bikes. The team integrated essential features including bike details, user details, and instant evaluation.

Value Delivered

OrangeMantra developed a pre-owned bike selling platform for Hero from scratch. A successful digital platform with instant evaluation of old bikes as per bike model, make and condition was integrated. Earlier no such feature of sale and exchange of pre-owned bikes was present. Overall client business was improved for pan-India operations and business boomed.

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