Every home needs different grocery items, and several companies see selling these items as an opportunity. Our client from UK contacted us to develop a creative and competitive grocery app for their network of grocery shops. They searched for a comprehensive digital app solution provider and finally partnered with OrangeMantra. The client’s main aim was to build a cross-platform app that helps users request their grocery items in real-time. The app is available in the English language and designed for the UK audience only.
Retail & FMCG
eCommerce Solutions, Mobile Apps
Our team went above and beyond the client’s grocery app requirements during the application development. We build an app which offers a smooth, bug-free experience. The interface was clutter-free and simple to navigate which encourage shoppers to become repeated customers. We listened to the client carefully and started to examine the design options meeting their business model. The development process was divided into 3 key segments — the front end, APIs, and the back-end development of the app. We met the deadline for delivering the application. The application had two interfaces: one for customers and one for administrators.
Performed continuous market research to monitor customer preferences, competitor offerings, and market trends. Analyzed popular grocery apps key features and potential areas for better outcome.
Next, our UI/UX designers focused on bringing an intuitive and visually appealing interface for the mobile app. Prioritized usability testing to ensure the customer of any technical expertise love app’s UI.
We streamlined order processing, real-time inventory management, and logistics operations. Our developer followed Agile approach with focus on performance, responsiveness, and user engagement.
Launched the Grocery Delivery App on major app stores, coordinating with marketing efforts for increased visibility. Monitored app performance, user feedback, and order fulfillment on regular basis after launch.
The FMCG retailer was facing major crunch in sales number due to severe competition. The client didn’t have a mobile app selling infrastructure in place. Their business operations were completely dependent on physical stores. Our client wished us to build a grocery delivery app that has advance features product recommendations – where products based on their buying history would show up in their feed.
The real challenge was to build a platform for customers to speed up browse, select, and buy groceries online. Add a user-friendly interface for fast navigation and product search.
Next challenge was to integrate a robust inventory management system for accurate and real-time product availability. Creating synchronization between the app and the physical stores to eliminate discrepancies.
OrangeMantra designed & deployed grocery delivery app. It helped the client to dramatically reduce the effects of growing competition. The client started to enjoy loyal customer base and number of sales. The revenue flow of the FMCG retailer started to build quickly after the app launch. The mobile apps also helped the client with market penetration and improve them as a brand. Based on early business trends, the client has started expecting desired ROI from the mobile app.
The development of secure payment options with fast checkout process contributed to a positive user experience and increased customer trust.
The newly developed delivery system optimized order assignment and real-time tracking, for fast deliveries and enhancing customer satisfaction.
The promotions and discounts system, along with loyalty programs, attracted and retained customers, fostering customer loyalty and repeat business.
