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Grocery App Development for a UK-Based FMCG Retailer

Project Highlights

Our client from UK contacted us to develop a creative and competitive grocery app for their network of grocery shops. They searched for a comprehensive digital app solution provider and finally partnered with OrangeMantra. The client’s main aim was to build a cross-platform app that helps users request their grocery items in real-time. The app is available in the English language and designed for the UK audience only.

Project Highlights
Business Challenges

The FMCG retailer was facing major crunch in sales number due to severe competition. The client didn’t have a mobile app selling infrastructure in place. Their business operations were completely dependent on physical stores. Our client wished us to build a grocery delivery app that has advance features product recommendations – where products based on their buying history would show up in their feed.

Technology Solution

Our team went above and beyond the client’s grocery app requirements during the application development. We build an app which offers a smooth, bug-free experience. The interface was clutter-free and simple to navigate which encourage shoppers to become repeated customers. We listened to the client carefully and started to examine the design options meeting their business model. The development process was divided into 3 key segments — the front end, APIs, and the back-end development of the app. We met the deadline for delivering the application. The application had two interfaces: one for customers and one for administrators.

Value Delivered

OrangeMantra designed deployed grocery delivery app. It helped the client to dramatically reduce the effects of growing competition. The client started to enjoy loyal customer base and number of sales. The revenue flow of the FMCG retailer started to build quickly after the app launch. The mobile apps also helped the client with market penetration and improve them as a brand. Based on early business trends, the client has started expecting desired ROI from the mobile app.

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