Our client is India’s only auth seller of kid’s activewear from Nike, Jordan, Levi’s, and Converse. They provide a head-to-toe selection of the most premium Kid’s lifestyle apparel. They have a collection of iconic brands like Nike, Jordan, Levi’s, Converse, and Hurley and focuses on the kids in age group 0-16 years old. They wanted to build a B2C e-commerce website with advanced features. They chose OrangeMantra to build a modern eCommerce platform having features like warehouse, return management and CRM integrated.
The company’s biggest challenge was to meet the evolving market trends and ever-changing customer expectations. The website needed to align with changing demands of the customers and market trends. The client has no CRM integrated to address customer queries and manage their data. The lack of warehouse management features and working with manual operations was impacting overall business sales.
We started by gaining a deep understanding of business vision and expansion plans, along with analyzing its core competitors. Following the analysis step, we eliminated major technology gaps and examined the fashion house’s readiness for the tech-driven changes. Our team then integrated CRM solution into business workflows. Finally, we automated the complete warehouse management system. After deployment, we continued to manage and maintain the client’s eCommerce website. Our continuous collaboration ensured website superior speed, performance, and security.
OrangeMantra’s strategic eCommerce services helped RJ Corp retain its existing client base and engage new clients. Integration of key features like different payment gateways and advanced security resulted into significant increase in sales. Significant increase in sales and digital presence were observed within the first quarter of launch. Our solution helped the client to incorporate the changing market needs and expectations of modern shoppers. The website helped the client gained a competitive edge in the kid’s activewear market. Today, RJ Corp is one of the most digital-savvy fashion brands.