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Social Engagement Platform Development for Personality-Based Skill Development

Project Highlights

The project goal is to develop a social engagement platform where the users can express, share, and learn interest or personality-based skills. The client, Curious Sapiens were looking to build platform for users to freely express their personality and build their interest profile while being engaged in the active series of activities that will be available on the website and app. The platform aims to build a supportive community where users can grow their interpersonal, communication, and leadership skills through meaningful interactions. The platform seeks to engage users in a diverse activities, like discussions, group challenges, and role-playing situations, tailored to their individual preferences. The client partnered with the OrangeMantra team to build a digital platform to meet their business requirements.

Project Highlights
challenge
Business Challenges

Looking for a big transformation, building social engagement platform in a smooth and sophisticated manner was the real challenge. They need an out-of-the-box platform to portray their features, brand expansion, and user engagement.

  • Validity of Personality Assessment: Accuracy and reliability of the personality assessment tool was a real challenge due to the subjective nature of personality traits.
  • User Engagement and Retention: Encouraging consistent user engagement and retention was a real challenge, as users were looking to actively participate to see meaningful skill development.
  • Algorithmic Iteration: Creating a balance between algorithmic accuracy and ethical considerations, majorly regarding user privacy and data security.
  • Community Building and Moderation: Building a positive and inclusive community needed effective moderation to address toxic behavior and ensure a personalized learning environment.

    • Technology Solution

    The client partnered with our team to develop a social platform. Our team started with requirement gathering, study market behavior and overall competitor analysis. The app development involved following key steps:

  • Research and Analysis: Our team performed in-depth research on personality assessment methodologies and skill development. Analyze other competitive social platforms and learning apps to monitor successful features.
  • Prototyping: Focused on development of a prototype having basic features to check the concept and study user feedback. Iterate on the prototype depending on the user input, focusing on usability and engagement.
  • AI Integration: Collaborated with AI experts to refine the personality assessment tool. Add machine learning models to monitor the accuracy of personality predictions.
  • Deep Testing: Launched a beta version for a group of users to gather real-world results. Monitor user engagement and keep a check on the areas of improvement.
  • Iterative Development: Continuously expand the platform depending on the user feedback and latest trends. Regularly update the algorithms to reflect the latest research findings.

    • Value Delivered

    The development and launch of the Personality-Based Skills Social Engagement Platform was a real addition for client. Despite numerous challenges, the platform was a real success in fostering skill development, building a positive community, and adapting to user needs through continuous iteration. The journey focuses on the the importance of collaboration, user feedback, and a commitment to accuracy in the development of innovative and engaging online learning platforms.

  • Increased User Engagement: Achieved a major growth in user engagement, with users participating in discussions, challenges, and skill-building activities.
  • Skill Development Milestones: Users reported remarkable improvements in their interpersonal, communication, and leadership skills, after collaborating with the platform.
  • Community Growth: Successfully built a vibrant and supportive community with members actively contributing to the discussions, sharing content, and participating in collaborative activities.

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