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Smart TV App Development for Entertainment Industry

Project Highlights

Our client, is a leader in entertainment industry wanted to redefine the TV viewing experience of their audiences. They wanted a Smart TV app capable of running across multiple devices and territories. The objective of the app is to ensure that the client’s brand is available to the viewers on diverse platform. At the same time, it has been tailored to deliver an exceptional viewing experience on television so that the customer stays loyal to the brand. OrangeMantra was the right technology partner to bring desired mobile app development in a secure manner.

Project Highlights
challenge
Business Challenges

The client needed a unique and first in the segment smart TV app. The application must provide a way for customers to stay connected to their brand range of shows. Also, the client was very particular about concepts matching their branding. The existing TV has no internet connectivity and operates on set-top boxes. The existing process was not effective and lacked a good user experience. Targeting audience with some realistic and personalized app was actually needed to keep customer hooked.

Technology Solution

Our goal was to build an interactive UI for the application that worked seamlessly on multiple TV sets without really compromising the experience. So, we worked on UI/UX of the Smart TV app and provided concepts which then later engaged customers. With the solution, client was getting desired engagement and ROI. They can prepare strategies after receiving customer feedback. OrangeMantra implemented latest features to the TV app to transform the viewing experience of users.

Value Delivered

The client can easily offer its services to another platform, grow their audience base and create a brand presence. Simultaneously, the customer receives television with several additional features that facilitate, improve and make the viewing process more convenient. TV app is perfect to extend the possibilities to reach the target audience. The opportunity to combine visual and text streams in real-time is possible with TV app. Client has observed a surge in user base that increases brand awareness of the company.

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