CASE STUDY
Empowering Eicher Truck Parts Distributor Network with a Custom eCommerce Solution
OrangeMantra Built a Magento-based Platform that enabled India’s leading truck manufacturer to adopt next-gen eCommerce capabilities.
Key Features
Personalized shopping experiences based on user preferences - Distribution management system to monitor orders and payments
- SAP integration for flawless inventory management
- Decentralized, secure payment management for distributors
Industry
Automotive eCommerceHeadquarters
IndiaMarket
IndiaTechnologies
MagentoTeam
Project Managers Business Ananlysts Developers TestersThe Story
Incorporated in early 1982, our client Eicher is a leading automobile manufacturing brand in India. They focus on meeting customer needs through an extensive selection of quality truck parts, automotive electronics, automation products, truck spare parts, and accessories to buyers and distributors. The company has grown by leaps and was looking for a scalable eCommerce solution for business expansion.
- Eicher required an eCommerce solution for selling directly to customers.
- Customers should have the option to choose from a different set of categories.
- The solution needed search capabilities for hassle-free UX.
- An inventory management system for distributors tracks shipping & delivery.
Challenge
Being a legacy brand, Eicher has seen immense growth in the last few years. But they were yet to have any digital presence when it comes to selling automotive equipment. To keep up with the rapidly transforming automotive market, our client decided to build a scalable eCommerce website and expand their service portfolio. Eicher needed end-to-end web solutions right from the scratch, i.e., to design a Magento-based eCommerce website, create its back-end with database integration and ultimately improve its online presence.
- Needed a solution to align with client vision and sell a wide range of truck and bus parts to customers.
- SAP integration to manage the inventory of spare parts.
- Unique payment solutions that enable distributors to manage transactions directly and securely.
Solution Derived
Despite high skill and knowledge requirements, we set up an experienced eCommerce development team in just a week. Our track record in Magento (Adobe Commerce) development gave us an upper hand. Our team, well-versed in Magento, has built hundreds of enterprise-grade eCommerce solutions for automobile companies.
- Robust & scalable solution to manage and control customer orders and deliveries.
- Distributors have a secure solution for updating user-profiles and login details.
- Customers can quickly search for accessories and replacement parts in a new way, regardless of time or location.
- Integrated with user-friendly and secure payment gateways that enable direct payment to distributors.
- Buyers can access their purchase history and access invoices using the service.
- Distributors can maintain track of inventories, shipments, and get real-time insights.
Business Outcome
Our eCommerce solution helped Eicher meet their digital transformation goals in record time. We built a solution highly adaptable to their business model and suitable for their distributors’ network. Our technical expertise enabled us to deploy the solution per the planned timeline. Our team has assisted clients in achieving their demands and strategic goals, as well as their effectiveness and efficiency.
- The Magento-based solution helped our client expand their digital presence faster and hold the lead among established brands.
- Magento’s next-gen capabilities enable our client to keep up their momentum and consistently win over the competition.
You may also like
IKEA Case Study
Our client IKEA is a Sweden-founded, Netherlands-headquartered multinational conglomerate that designs
See full Case Study
Hero Case Study
Hero Motocorp Ltd. has always remained the household name for the Indian audience.
See full Case Study
Nestle Case Study
Nestlé has always maintained a unique brand identity and exceptional growth trajectory in India.
See full Case Study