PVR, one of India’s pioneer and preferred retail entertainment companies, needs no introduction. However, its business required a makeover aimed at redefining its presence across metro cities. PVR needed an effective push to redesign its digital experience for the clients, and therefore joined hands with OrangeMantra. The entertainment giant was planning to increase its user base. And thus, the company was looking for result-oriented strategies and a technology partner to work for them.
PVR wanted to renew its state-of-the-art cinema exhibition experience for the users. With its desire to expand, enrich, and entertain customers with a delightful user experience, PVR had to ensure that the chosen partner could manage its brand presence pan-India and in some overseas countries also. The expansion plans were dynamic and challenging as well. Therefore, Orange Mantra needed to go ahead with definite objectives when implementing the new strategies.
Keeping in mind the client’s presence across India and abroad, we had to be very specific with our strategy. The fact that PVR was not satisfied with the service of the previous vendor implied that there was no room for trial and error. The solution had to be as specific as PVR’s services are. OrangeMantra’s initial phase of communication was business-specific. Our analysts devoted the first few days to figure out the pain points and the possible solutions that could be implemented.
After the initial data gathering, it was time to design constructive business solutions that could resolve all the challenges the client was facing due to low customer engagement.
Our experienced developers decided to utilize the best technology to redefine the existing mobile and web app for PVR. Initially, we aimed at finding issues and fixing them immediately through our next-gen technology stack. We utilized Java to bring in desired innovation and transformation to the applications. Our seasoned developers are experienced in crafting solutions on a diversified technology stack. Therefore, utilizing Java-oriented solutions was much easier.
OrangeMantra’s exhaustive exposure to similar technology proved to be the effective guiding force behind transforming PVR’s business. Right after the beginning of the project, we decided to break down their business complexity into insightful data, which helped us design the solution as required. Our legacy of accelerating digital transformation and modernizing the business operations was thus successfully deployed. With this acceleration came the need for deploying complex business solutions, the highest levels of security, and 24×7 technical support that our team has successfully deployed to the client.
OrangeMantra’s strategic business transformation services helped PVR enrich its existing client base and retain new clients. The ongoing security support ensured no server downtime even when the load is multi-fold with the release of new movies across India. Our decades of expertise and experience were successfully translated to offer a brand-new identity to PVR’s business.