Founded in 1929, the Dharampal Satyapal Group is a multi-business corporation with a well-established Indian and international presence. The group is a diversified conglomerate supported by the key business pillars, namely tobacco, mouth freshener, food and beverage, confectionery, and agriculture business, among others. The client was looking to improve its supply chain efficiency and connectivity with retailers and distributors. By reducing dependency on traditional distribution systems and procedures, the client also aimed to improve the transparency and profits of both retailers and distributors.
The biggest roadblock faced by the DS Group was the lack of modern digital infrastructure to seamlessly connect distributors, retailers, agents, and delivery partners. We were expected to build a robust Online-2-Retail solution to meet their needs and expectations.
Over two decades, Orange Mantra has served dozens of conglomerate companies throughout their digital transformation journey. Our in-depth knowledge and industry expertise have helped us establish a long-term partnership with such clients. With an agile, tech-driven, and UX-focused approach, we built an efficient O2R solution for DS Group.
We created an extensive O2R software ecosystem based on a CRM framework that aimed at connecting the company with its network of retailers, distributors, and stakeholders. The system comprises three main functional components, namely an Admin Panel, a Distributors’ Portal, and an Agents’ Portal. In addition to these, we also created mobile applications for retailers, agents, and delivery partners to connect with the CRM ecosystem via APIs.
The Admin panel gives complete control over the entire CRM system to the company.
The Distributors’ Portal comes with a dashboard that provides an overview of the order summary, order history, average delivery time, etc.
Calling Agents can use the Dashboard to manage calls with retailers.
Several custom-built mobile apps connect with the ecosystem via different APIs.
We also updated the legacy systems and infrastructure of the company to help them adapt to the new business changes and trends. By eliminating traditional processes, the solution dramatically improved supply chain efficiency and profits.
And that’s not all. We even provided extensive training and support to the workforce to ensure increased adoption of the new digital solution and improved efficiency.
We developed the O2R solution enriched with high-end features and integrated with cutting-edge technologies like IoT, SMAC (Social, Mobile, Analytics & Cloud), Big Data, etc. that has helped the company streamline and automate business processes. It has helped them ensure transparency and substantial profits for both retailers and distributors. Using the O2R ecosystem, the company made its distribution system more customer-centric and disruption-proof.