Surveys have concluded that on average a native app loses around 20% of users for every step it requires from the user’s first contact to opening the app. The app use journey of a user involves multiple steps. The user must find the app in an app store, download it, install it, and then, finally open the app. That’s too many steps.
Websites need rigorous maintenance to ensure a consistent user experience. eCommerce websites are more so due to the diversity of content and design. This could be particularly challenging if you don’t have an in-house tech support team. Heavy and ill-managed websites can create a poor user experience.
Progressive web apps solve all these problems!
When a user finds a PWA, they can immediately start using it. No need for downloading or installing. And that’s one of the biggest advantages of PWAs in terms of conversions in eCommerce. Progressive web apps rely on the most advanced capabilities of the web.
Progressive web apps are designed to be cross-platform. The web apps run seamlessly across all browsers. They’re built with progressive enhancement as a core capability.
Customers can easily and quickly find products on PrestaShop PWA. Shoppers just need to launch the app installed on their device. Easier product discovery means of better chances if increased sales.
The user gets a truly native app experience while navigating through a progressive web. From speed to immersive design, everything feels like an app. Hence engagement is higher than websites.
Progressive web apps convert your site into a ready-to-install app for customers all over the world. This not just improves the customer experience but also expands your business presence.
PWAs are not dependent on internet connectivity. The user can use it even without internet connectivity. Since they’re installed on the device, the app works even when the device is offline.
Having a web app for eCommerce means you can send push notifications to engage customers. Personalized alerts and messages are highly effective ways of driving engagement and sales.
At OrangeMantra, we have a team of developers and PWA experts to digitally transform your business like never before. Whether your own a D enterprise website or an online store, our PWA development services can turn around your web presence. Let us know your PWA requirements and we would come up with a plan and a design that best suits your business.
From consulting to design, development, and post-deployment support, we offer a full spectrum of services for all your needs.
