PVR, a leading multiplex chain in India, sought to focus on its digital presence across India's metro cities. Partnering with OrangeMantra, the primary goal was to transform the digital customer experience to not only retain the existing audience but also captivate new users with a personalized, innovative platform.
PVR's existing platform struggled to manage the high volume of users, leading to frequent slowdowns and crashes during peak times.
Users faced difficulties in navigating the platform, particularly when booking tickets and accessing promotional offers, resulting in a frustrating experience.
The technical issues and poor user experience were negatively impacting PVR's brand image and customer satisfaction, posing a risk to their loyal customer base.
Our team worked hard and ushered in the transformation of PVR’s digital touchpoints with advanced technology.
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