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How to Create an Effective IT Strategy for Your Growth-Hungry Business

Imagine a retail shopkeeper runs a shop and offers an extensive line of products. The pandemic led to worldwide lockdowns and restricted the movements of people. Now, the shopkeeper has only one way to survive: digitize and scale up the reach of products. The retailer relies on digital transformation services to build an eCommerce website or app to grow. He also requires an operational strategy, digital space, infrastructure, and marketing techniques to thrive and sustain.

It’s a story—no, a reality—millions of business owners lived in 2020. As a deadly virus swept the world, enterprises worldwide adopted a digital-first approach to operations. Digitization is, perhaps, the most effective growth strategy of modern times. Your business’s information technology (IT) strategy is no exception. With the right tech infrastructure in place, you can drive expansion and instill values.

Most enterprises looking for exponential growth need to expand operations using technology. These constitute several factors to scale up a business relying on mobile app development, website migration, cloud implementation, etc.

An effective IT strategy highlights the efficiency of your IT infrastructure and capabilities. It paves the way for improved operational processes and business functionalities. A growing number of organizations are realizing the benefits of leveling up their IT strategy to boost growth and profitability. IT plays a pivotal role in managing day-to-day operations with ease. It is imperative creating a comprehensive IT strategy to meet technology demands and business goals.

“IT strategy is a systematic roadmap of your business technologies and processes to align together and meet enterprise goals. It helps you invest effectively in hardware, software, human resource management, vendor management, and other resources”.

Steps to Create an IT Strategy That Works

An IT strategy provides a framework guiding the implementation of the required technologies. There are a few essential steps to consider while devising a result-oriented IT strategy for business.

  1. Meet your Business Objective

As we have mentioned earlier, a result-oriented IT strategy must be aligned with your business goals and objectives.

Every aspect of your IT must empower the business to the next level.

Having advanced technology at a place just for technology’s sake is not useful. You must prioritize IT provides actionable goals to each department and process. For example, you plan to increase eCommerce transactions, enrich payment security, or streamline the supply chain process. Consider a particular IT requirement to meet the needs of the mentioned business divisions.

  1. Discuss with Key Stakeholders

Designing a forward-thinking enterprise architecture IT strategy is not just for meeting current enterprises’ needs. It is also meant to support the organization’s future growth.

Gather valuable information from expert professionals.

You need to assess technology developments in the market and current IT trends before investing. Discuss with key stakeholders within the organization who handle several aspects of the market. Conduct polls, group discussions, or one-on-one sessions with the key experts internally and externally to develop a perfect IT strategy.

  1. Define Scopes & Requirements

The next step to decide your IT plan depends on the timeline and surety to assist each business unit. It must address all the departments of the company as a whole.

IT strategy needed to meet long-term goals and benchmarks.

Creating an IT strategy surely focuses on the long-term business perspectives. It should be incorporated in phases and schedules. It is imperative to evaluate the changes and analysis response to ensure efficacy and value.

  1. Audit Current Capabilities & IT Infrastructure

Once you define the strategic IT requirements, the next step is to look at the current stock of infrastructure. Look into the current hardware approach and find the gaps in the current capabilities & technologies.

Find the possible gaps to fill in with new-age IT strategy.

Achieve best goals with fulfilled IT assistance to bridge to meet the required stock of technologies. Ensure disruptions in the processes to speed up operations and save efforts. Also, keep the human factor in mind while accessing new technologies to get the job done swiftly.

  1. Lay Out the Complete Architecture

Now, you have a clear vision of what to do you want and where you need to go. Next to focus upon is creating an IT architecture roadmap. You must have clarity and inclusions of software, hardware, resources, etc.

Create overall IT architecture to specify each part.

The IT architecture must include various enterprise-level departments and technologies helping the workforce. It includes how to integrate particular technologies into the widen company stream.

  1. Define your Business KPIs

Make sure your IT strategy offers easy measurable results to analyze and maintain effectiveness. Specific IT requirements must meet the standard KPIs to provide substantial results.

IT strategy must measure the effectiveness and result of each component.

The IT strategy must take your enterprise to the destination. It is possible when the IT environment infused with different business components offers measurable results indicates. Just like measuring the project agility, delivery time, customer satisfaction level, marketing ROI, and more.

Benefits of a Well-Defined IT Strategy

  1. Lower IT costs with a result-oriented IT strategy.
  2. Unify processes to share information, improve collaboration, enhance efficiency, and more.
  3. With the implementation of AI services and other technologies as per the IT strategy, enable data collection, governance, and analytics.
  4. It helps to improve information technology resilience to minimize the cost and reduce downtime.
  5. It improves better decision-making across the IT department.
  6. Enrich communication between the IT department and other business leaders to maintain enterprise transparency.
  7. Ensure data security across the enterprise and effectively protect customer information.


A staggering number of businesses has an existing IT structure and resources to ensure long-term technological decisions. It is imperative to design and implement a critical IT strategy with the help of an external partner. Your team will get additional and experiential support from IT auditors and strategy creators at OrangeMantra. It helps to fine-tune your IT architecture and focus on achieving higher objectives.

OrangeMantra is a leading enterprise app development company that helps expand your business reach to grow & thrive. Connect with developers, designers, and IT auditors to avail of the necessary technical guidance.

Frequently Asked Questions

  1. Why Implement IT Strategy?

An IT strategy is an integral part of your enterprise to create the roadmap of technologies aligned with the business goals. It helps keep the transparency of setting goals easily fulfilled by on-demand technologies and processes.

  1. Is There Any Particular Time Span of Creating the IT Strategy?

No. There is no specific timeline to create a profitable IT strategy. At first, IT auditors analyze your current capabilities, offer futuristic solutions, and align with aims to create a roadmap.

  1. Can A Change Be Expected in the IT Strategy?

Yes, the information technology strategy of your business is dynamic and can be changed while implementing the roadmap. However, it might be difficult to change after implementing particular technologies.

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