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Visualize Your Performance with the Advance Marketing Dashboards

Marketers and advertisers use numerous platforms to drive sales or promote business. Therefore, using a marketing dashboard not only helps you track and analyze data for each of those platforms, but also combine these data to get truly informed decisions. Today, marketing dashboards have become a necessity for every business. Just like any other dashboard, a marketing dashboard also starts with defining the right key performance indicators or KPIs. You can gain real-time insights into what’s working and what you need to improve in your marketing efforts. There are different marketing dashboards for different use cases, helping you measure everything from digital marketing campaigns to how well your content is performing. They provide the big picture where you stand in your marketing efforts and where you can go in the future.

We at Orange Mantra, have a team of dashboard specialists who proffer the best-fit dashboard solutions for your marketing efforts. Our marketing dashboards are exclusively designed to combine, view, and analyze all your data sources including social media platforms, CRM, and Google Analytics from one centralized dashboard to facilitate better and informed decision-making based on true instincts and metrics. With our real-time marketing dashboards preloaded with best marketing key performance indicators (KPIs) and metrics, you’ll be able to find new opportunities to better optimize your marketing campaigns and strategies to thrive in the market.

Why Do Marketing Professionals Use Marketing Dashboards

Marketing dashboards enable marketers to improve and evaluate their marketing performance based on data insights and metrics. It also gives a visualization of your performance to the senior management and/or clients to help them understand what you’re doing right with your marketing strategies and tactics.

Get the Real Story

With everything available at one place, marketing dashboards can help you to dig deeper into the performance of your marketing efforts. From lead generation to web performance to social media, you can also evaluate how well your strategies worked when implemented. Moreover, real insights help senior management and clients to be informed of the performance of your marketing efforts.

Get Everyone at One Place

From the senior management to team members, visualizing real-time outcomes means that everyone knows about the performance of your marketing efforts. It also helps clients be informed where their money is going, the effectiveness of the strategies, and ROI. Marketing dashboards can be used to drive changes within an organization in terms of spending, time-management, and other aspects that affect profitability.

Get to Truly Informed Decision-making

It’s because you have real-time data, you can quickly understand and make spot decisions to implement what’s best for business. Whether you’re measuring an email campaign’s effectiveness, or the performance of your SEO efforts, with a well-designed marketing dashboard, you can make informed decisions based on the data.

Turn Your Numbers into Greater Profits with Our Complete Marketing Dashboard Solutions

What are the Best KPIs for Your First Marketing Dashboard

From Google Analytics to Google Ads, social media to email marketing and lead generation, there are various marketing activities across different marketing channels. A perfect marketing analytics dashboard should include the best key performance indicators that will help you and your client to get the real story of your overall marketing performance.

Marketing Dashboard Software

    CORRECT SIGNConversion rate

  • Conversion rate is calculated as the percentage of the number of visitors on your website who actually complete any desired action such as signing up for newsletters, downloading PDFs, purchasing a product, and so on.
  • CORRECT SIGNClick-through rate (CTR)

  • This key performance indicator helps to know the percentage of people who can see your ad or another call-to-actions, and who then click on the ad or CTA.
  • CORRECT SIGNOrganic search performance

  • Organic search performance reflects how your website is ranking and converting based on organic searches.
  • CORRECT SIGNBounce rate

  • The bounce rate is the percentage of visitors who land on your website but abandon without interacting with your website.

Best Digital Marketing Dashboard Metrics to Measure Your Performance

Since you’re tracking metrics from several marketing channels, it’s crucial not to get bogged down by vanity metrics that don’t really give actionable insight. You must focus on those key marketing metrics that you and your clients can understand, correlate, and react.

    CORRECT SIGNGoogle Analytics total no. of visits

  • This marketing metrics demonstrate the total number of visits or sessions on your website. A visit or session occurs when a visitor actively interacts with your website or application.
  • CORRECT SIGNGoogle Ads total no. of conversions

  • It is the total number of conversions your Google Ads tracks and measures across all conversion actions.
  • CORRECT SIGNFacebook Insights page views

  • This digital marketing metric highlights the number of times your Facebook page has been viewed by both logged-in and logged-out users.
  • CORRECT SIGNGoogle Analytics referral traffic

  • This metric helps you measure the number of and sources of website traffic excluding Google’s search engine.
Best Digital Marketing Dashboard

Major Platforms to Include in Your First Marketing Dashboard

A cohesive marketing dashboard should include data from all of the marketing channels that you use for your marketing strategies and tactics. Collecting and comparing data from these sources will help you better evaluate how your marketing channels are playing off each other and help you achieve your business goals.

Google Analytics

Facebook Insights

Facebook Business

Instagram Ads

LinkedIn Ads

YouTube

Google My Business

MOZ

Majestic

Mailchimp

DoubleClick

Adform

Campaign Monitor

Perfect Audience

Searchmetrics

WebCEO

ClickMeter

Google Ad

Facebook Ads

Instagram

LinkedIn

LinkedIn Pages

Twitter

Google Search Console

SEMRush

Ahrefs

Bing Ads

CallRail

DoubleClick Search

Keymetric

GinzaMetrics

Marchex

Form Stack

Brightcove

ComScore

Check Out Our Time-saving Marketing Dashboard Templates

Our pre-designed marketing dashboards come with the best KPIs, intuitive features, and multiple available data sources that get your marketing team kick start their marketing journey in no time.

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