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Marketing dashboards enable marketers to improve and evaluate their marketing performance based on data insights and metrics. It also gives a visualization of your performance to the senior management and/or clients to help them understand what you’re doing right with your marketing strategies and tactics.
With everything available at one place, marketing dashboards can help you to dig deeper into the performance of your marketing efforts. From lead generation to web performance to social media, you can also evaluate how well your strategies worked when implemented. Moreover, real insights help senior management and clients to be informed of the performance of your marketing efforts.
From the senior management to team members, visualizing real-time outcomes means that everyone knows about the performance of your marketing efforts. It also helps clients be informed where their money is going, the effectiveness of the strategies, and ROI. Marketing dashboards can be used to drive changes within an organization in terms of spending, time-management, and other aspects that affect profitability.
It’s because you have real-time data, you can quickly understand and make spot decisions to implement what’s best for business. Whether you’re measuring an email campaign’s effectiveness, or the performance of your SEO efforts, with a well-designed marketing dashboard, you can make informed decisions based on the data.
From Google Analytics to Google Ads, social media to email marketing and lead generation, there are various marketing activities across different marketing channels. A perfect marketing analytics dashboard should include the best key performance indicators that will help you and your client to get the real story of your overall marketing performance.
Click-through rate (CTR)
Organic search performance
Since you’re tracking metrics from several marketing channels, it’s crucial not to get bogged down by vanity metrics that don’t really give actionable insight. You must focus on those key marketing metrics that you and your clients can understand, correlate, and react.
Google Analytics total no. of visits
Google Ads total no. of conversions
Facebook Insights page views
Google Analytics referral traffic
A cohesive marketing dashboard should include data from all of the marketing channels that you use for your marketing strategies and tactics. Collecting and comparing data from these sources will help you better evaluate how your marketing channels are playing off each other and help you achieve your business goals.
Check Out Our Time-saving Marketing Dashboard Templates
Our pre-designed marketing dashboards come with the best KPIs, intuitive features, and multiple available data sources that get your marketing team kick start their marketing journey in no time.