Analytics is a business function which cannot be overlooked as it serves key information about the user journey. App and web analytics give comprehensive real-time information related to the user behavior as well as events related to the business. The data so analyzed is presented in the form of reports and metrics such as user engagement, retention, uninstalls, revenues, and more. Not only does it give an in-depth insight into the user behavior, but also presents a clear picture for comparison with the market and industry trends. Businesses can use these reports to optimize their online performance and build strategies for the future.
At Orange Mantra, we offer reliable business analytics service to help you interpret and analyze business data for taking best decisions. Our app and web analytics consultants serve data usability and enable you to unearth the unmatched opportunities it brings for business growth. We use innovative techniques to track and analyze the user journey on the web and mobile selling channels in a reliable manner. From this analysis, we gather rich and relevant insights that help us in tweaking the business strategies to maximize the traffic, engagement, and conversions. We leverage the analytical insights to help businesses to enhance their performance and achieve their objectives.
Data is the core of business intelligence as all the key decisions are based on it. The process begins with the collection of relevant data about the users, with metrics like history, preferences, demographics, etc being gathered. At Orange Mantra, we collect the entire user data from all existing sources such as websites and mobile applications. We piece together the information and make it usable for further processing.
Since data is collected from various sources, it may be huge and some of it may be redundant. Our web and app analytics consultants perform an extensive information audit to filter the usable data and discard the irrelevant information. We segment the data to measure only those metrics that are vital for business decisions. Our job is to unravel the opportunities that lie hidden in the vast data we collect.
Once the data is segmented and turned into usable information, the actual process of web and app analysis is implemented. As a trusted Digital Analytics Company, we process and analyze the data to learn all about the key metrics and patterns such as user engagement, conversion, retention, app uninstalls, and more, on the app as well as the website. Our experts assist you in transforming raw data into useful, actionable information.
Reporting plays a significant role in the analytics process as it actually presents information in the usable form. We offer informative and understandable custom reports to the clients so that they can take relevant business decisions. We also provide Google Analytics Consulting services to help you interpret these reports and act on the information they give.
At Orange Mantra, we serve you as reliable digital partners with our extensive expertise in web and app analytics consulting services. We bring the most advanced analytics solutions that drive impactful business decisions.
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