Possession of an aesthetic web design is the first step involved in alluring the customers to visit the website, surf for the product and/or the services offered, and make a choice for buying. keeping the storefront with an acceptable design as per the business value, facilitating intuitive and easy navigation, dependable interactivity, configuring the site as per the SEO trend, secure and safe surfing and transactions are part of the usable design.
As a result, the business persons tend to change their websites regularly. However, when one considers a change the business website as per the prevailing trend, it is necessary to keep the stringent SEO techniques in mind, so that the changes may not affect the ranking of the website.
One of the latest trends in website design is customization. Earlier, several websites looked alike with respect to page definition and layout. These days, we no more find this cookie-cutter approach. Several merchants are showcasing the large type of home pages, wherein the images too cover a little bit of the bold text. Carousel images are outdated today as they do not permit SEO tags. We find static banners with high-frequency updates making the SEO job easy.
As images are self-expressive in conveying the overall feel of a company and its services, adding more images while keeping back a certain degree of content of the web page for SEO purposes has become an ongoing trend today. Moreover, the addition of videos or animations is becoming popular to engage the visitor.
The website layout is becoming more visually attractive with image-rich designs
leaving behind the intro pages. Likewise, floating menu bars, floating social media icons, floating sidebar advertisements are also getting imbibed into the web design. Revamp of the product listings and providing more details about the products are also in the flow with large contact us links. And, several business persons are avoiding chat pop-ups these days. Text bold or highlighting a particular text is also in the trend.
The intention of possessing a website is to reach a wide range of visitors with a notion to convert them as customers. Thus, it is better to discuss and secure about the trends to be included while contracting a website design company for a new website development or revamp of the existing website.