The marketers always tend to explore new channels that can initiate conversions. The ongoing trends dictate that digitalization of the marketing efforts is the go to secure a top position in the virtual market. Digital marketing provides channels to increase traffic, leads, and the return on investment for a business. The principal three channels that play an influential role in Digital marketing are Search Engine Optimization (SEO), Paid Search and Display Advertising, and Social Media.
Search Engine Optimization: SEO is the perfect digital marketing channel today which increases the organic traffic (non-paid) to one’s website or the digital platform. The reports state a 64% of the website’s traffic is due to the organic search. Optimization of the website for search engines facilitates the users to reach easily and learn things about the business or the brand which would help them to take decisions of purchase or any other business transaction.
Paid Search and Display Advertising: As the name itself suggests, it is not available free. It forms the effective channel of communication and the results are instant most of the time. When Paid Search Advertising or Pay Per Click (PPC) is combined with Display Advertising, the strategy works out well and create brand awareness in such a way that it creates a direct response or lead from the consumer.
Social Media: Social media marketing stands as the powerful tool which helps to gain traffic through recognition or attention from social media sites like Facebook, Instagram, Pinterest, or the Twitter. It is beneficial for the start-up business and the veteran businesses as well to create brand awareness and share updates about the products and/or services respectively.
It is better to have all the digital channels managed by one agency for cohesive communication and obtain results across all the channels. After developing the website, it is a necessity to utilize the different digital channels and help the users to reach the website and know about the brand, product, and/or the services.