PPC or Pay Per Click is one of the most effective forms of online marketing as it brings instant traffic and facilitates business outreach to its customers. A PPC campaign drives targeted traffic to the business website and perks up the conversion rates for higher revenues. This paid form of online advertising is acclaimed for delivering faster results in comparison to techniques such as SEO and social media marketing. However, it requires in-depth understanding to craft a high-performance PPC campaign. From choosing the right keywords to putting them up at the right places, and making compelling landing pages, a lot is involved.
At Orange Mantra, we offer reliable PPC Management Services in India to help your business engage its target audience and get high traffic. Our approach is to create tailored PPC campaigns that are based on the client’s requirements and fit into their budget. We cater end-to-end solutions, right from writing the ad copy to generating the analytics report for evaluating the campaign performance. With our expertise in PPC marketing, we make sure that every single click that you invest in drives effective results for your business. Avail our expert services and push your brand to the top.
A thorough analysis of the business website, the competition, and the market is required for framing a PPC strategy that works. Our experts make sure that they carry out an in-depth study of parameters such as the business goals, user metrics, and competitor strategy. We analyze key parameters such as cost per click, cost per acquisition, conversion rate optimisation, and revenue and create a campaign to match the client requirements.
The choice of the right keywords is imperative to the success of a paid ad campaign. As a Google Certified PPC Adwords Agency, we carry out an exhaustive keyword research and pick the ones that drive targeted traffic to the client’s business. In addition to Google Adwords, we use Bing, Linkedin, Facebook, Twitter, and Yahoo ads for maximizing your business reach.
Landing pages play a key role in the conversion process as they are the first impression that a user gets as he comes to the business website. At Orange Mantra, we know our landing pages and design them to drive users to convert. Our PPC Services encompass designing of custom and campaign-specific landing pages, along with constant A/B testing, tracking and analysis, and CRM tagging.
Once the targeted keywords have been ascertained and the landing page has been designed, the campaign is all set to be launched. We design an optimal bid strategy, bidding on the best keywords to get your business on the top. Additionally, we help you create compelling copy that is optimized for display too. Our experts also work on campaign schedule to make sure that they run at the right time. We include retargeting and remarketing in our services so that your business does not lose valuable leads.
A PPC campaign requires proactive management with constant keyword audits and data analysis. We consistently optimize and manage your campaign as a part of our PPC management services. We perform regular keyword audits, researching the business keywords as well as the competitive ones. Our experts tweak them for optimizing your campaign for a lower cost per conversion.
Another feature of an effective PPC campaign is reporting as the client is entitled to know about the value it is delivering. Our marketing specialists provide advanced reporting about the progress of the campaign on a periodic basis. The reports contain all the relevant details about the campaign, such as the data related to total clicks, conversions, and more.
At Orange Mantra, we are a premier Pay Per Click Advertising Agency with a track record of hundreds of successful projects to our credit. We serve as a one-stop digital destination for businesses that want to achieve maximum growth and high ROI.
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“The last year had been a troublesome one for my business as someone was out to sabotage my online reputation. Time and again, there were negative reviews that were damaging my brand’s repo. I was looking for someone to handle the issue and thankfully, I found OM. These guys are wonderful…..professional, dedicated, and supportive all the way. They literally salvaged my business and got it back to where it has always been……on the top!”
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“We have been using Orange Mantra’s digital marketing services for a few months. We are absolutely impressed by the dramatic rise that our website’s ranking has achieved in such a short time span. We would continue working with them in the future too. They have an incredible team that excels at every single aspect of digital…..SEO, SEM, SMM, PPC, email marketing, analytics, all at one place. What else could we have asked for!!”
–Elna Jacobs