E-commerce is the way of business today. Almost all businessmen own their websites and we witness hundreds of e-commerce websites getting launched every week. The customers are spoilt to the core with millions of products on offer. And, nevertheless to say, it is a great challenge to represent everything in the e-commerce platforms and make the sales pitch within a short compass of time.
A flexible platform which could sort and filter the products is necessary to help the customers in narrowing the choices on the basis of comparative analysis, testimonials, or the upsell options.
Ruby on Rails, the open-source framework lets the merchants build a scalable and flexible web application development within a short span of time. The strong API development with the help of RoR facilitates the e-commerce platform to add new products and present the information to the prospective buyers.
For instance, the custom APIs of the hybrid system in Flipkart manages the database elements wherein there are about 20 thousand orders per day.
And, Ruby on Rails is an evolution-friendly platform, i.e., it easily adapts to the new changes and evolves at a faster rate to meet the changing needs of the customer base, browsing or the buying preferences.
For example, when the industry is moving from the desktop to mobile platform, the biggest constraint faced is the migration of large-scale databases as it is prone to technical errors and loss of revenue. But, with the web application development framework, Ruby on rails, the task is easier. For e.g., Refer Brandscope.
Moving further, social media integration into the e-commerce platform for the product pages has become the mandatory part of the marketing efforts. Most of the firms run sales-oriented campaigns on social media networks and high-resolution imagery, product description, and live ratings are shared on Facebook, Twitter, Pinterest, and, etc., for the convenience of the customers. The sharing is easy with RoR, as it integrates the social networking API’s and the modules in an easy way into a new or existing e-commerce platform.
Moreover, the government machinery are also changing to the online domain. The Online e-governance like filling up of income tax, insurance, identity cards, and other utility payments demand large scale and flexible solutions. The web-based application platform, Ruby on Rails could be used to enable this kind of government projects. In a nutshell, RoR stands as the best choice for today’s e-commerce trends.
For more details regarding the platform, get in touch with the Ruby on Rails developers at Orange Mantra, and set a trend for yourselves online with a scalable, feasible and flexible e-commerce store.