Mobile applications serve as powerful business assets as they increase the online reach manifold. Not only this, businesses can build long-term relationships and brand loyalty with these smartapps. The big challenge, however, is to reach the users and entice them enough to download these applications and retain them too. This is where investing in a marketing strategy can help. Mobile app marketing is essential for the success of a mobile application as each one has to beat stiff competition to become visible on the app store. Moreover, it plays a critical role in monetizing the app effectively by enabling it to fetch customers for the business.
At Orange Mantra, we offer reliable app marketing services that take your business application to the next level. We make sure that your business application makes itself visible and wins the users as well. With our expertise in app store optimization techniques, we ensure that your mobile app has all that it takes to reach the top of App Store or Play Store as per the need. We empower the app to leave the competitors behind and reach the top rankings. This translates into higher visibility and traffic, which means more downloads for the app and more customers for the client’s business.
To begin with, it is important to understand the niche competition and app objective to frame a marketing strategy accordingly. Our experts craft a robust pre-launch digital strategy for ensuring the success of the application. We analyze the app store scenario to help you launch at the right time. We also provide consultancy regarding making the application unique so that it generates user interest.
At Orange Mantra, we improve your app’s visibility by optimizing it for searches on the app store. Our ASO experts focus on in-depth keyword research and optimize the apps with the use of relevant keywords, titles, and descriptions. We also work on A/B testing to measure the app’s performance and make sure that it turns up in search results of the customers. Our digital marketing experts make sure that the search terms, description, and marketing materials are available in native languages.
An effective strategy does not only relate to making the application visible but is concerned with driving user engagement too. While the quality, creativity, and performance matter a lot, marketing too is equally vital for the app’s success. We create a powerful post-launch campaign to engage users for the application as well as develop strong bonds with the customers. Our campaigns include promotional ideas such as videos, podcasts, social media, press releases, in-app advertising, review generation, and paid promotion.
Another significant element of a comprehensive app marketing strategy is user analytics as it gives an insight into the performance. Our strategy includes tracking of the user during the entire app life cycle. The analysis empowers us with useful data related to the users, which can be used to optimize the application for long-term user retention.
At Orange Mantra, we believe on delivering value with our services. As a result, we provide reports about the efficacy of the mobile application as well as the areas where there is scope for improvement. Our experts also provide suggestions for fresh updates and improvements so that the app serves as a powerful branding tool for the business.
Orange Mantra is a leading mobile app marketing agency in India. We specialize in leveraging the popularity of your business applications to give you a competitive edge.
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“Orange Mantra is one-stop tech destination. Initially, we took their services for developing our mobile app. But they also took the responsibility to market our app. A worthy investment, I must say as the team made sure that the app reached the user-engagement level we wanted and got great results for our business. Wonderful job guys!!
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