SKF India, a multinational automotive and industrial equipment maker, recently launched its first online store for Indian customers. The launch is part of SKF’s strategy to expand market presence and enhance customer experiences. With the digital venture, SKF aims to reach a diverse range of customers across automotive and industrial segments. OrangeMantra, a pioneering eCommerce solutions provider in India, helped SKF build and launch the eCommerce platform.
The SKF online store enables 24×7 purchasing of automotive and industrial equipment. SKF customers in India now have direct access to the company’s genuine products. The online store will help SKF catch up with the growing digital demands in the automobile and industrial equipment markets. It has the potential to further strengthen the company’s brand image by focusing on customer experiences.
Accelerating Digital Transformation
“We want to be the partner of choice for our customers and are committed to creating platforms that support customers’ digital transformation journey,” said Manish Bhatnagar, the Managing Director of SKF India.
The online store enables SKF India to response efficiently to rapidly changing consumer behaviors. The pandemic-induced wave of digital transformation made customers prefer digital over physical purchases. Like all other industries, automotive too has seen an overwhelming growth of online commerce over the past year. SKF India said it wants to expand market presence in existing product segments. The eCommerce site is likely to propel its expansion digitally.
Cutting-edge B2B eCommerce
SKF India’s newly launched online store is designed to help retailers and other businesses seamlessly buy SKF products. The store dedicated pages for automotive and industrial equipment. Besides, the site has an incredibly responsive product search bar. Buyers can effortlessly choose products from broader categories like Ball Bearings, Maintenance Products, and Lubrication Products.
The online store also features a range of Best-seller products so buyers can see what other customers are liking. SKF ensures attractive deals and faster delivery if you buy products on the eCommerce site. Customers can use secure payment gateways to make online payment. Besides, you can install the SKF Authentication App to verify the authenticity of products.
How OrangeMantra’s Expertise Helped
SKF India wanted to build a digital commerce platform laser-focused on customer experiences. At OrangeMantra, we rely on roughly two decades of experience — and market-best expertise — to develop deeply customized eCommerce solutions. Our partnership with SKF is driven by mutual goals of ensuring flawless customer experiences through innovation.
For building the SKF online store, we used top-notch frameworks like Laravel and the most evolved online commerce capabilities. We wanted to make sure that the store not just meets the pandemic-era demands but also is ready for a post-COVID market. Our focus on scalability, security, and immersive designs helped remarkably in launching this UX-fused site.
We offer an extensive range of custom B2B and B2C eCommerce solutions. Having worked with small businesses and multinational companies alike, we know how to make solutions that drive traffic and maximizes the ROI. Be it eCommerce development from the scratch or online store customization, we’re poised to help you.
About SKF India
SKF is a globally leading manufacturer of automotive and industrial engineering equipment. Its origin goes back to more than a century ago. The company started operations in India in 1923. SKF delivers products through 5 technology-focused platforms: bearings and units, seals, mechatronics, lubrication solutions, and services. SKF aims to expand its horizon beyond manufacturing by offering knowledge-driven engineering solutions.
SKF has over 100 manufacturing units spread across 130 countries. The company caters to more than 40 different industries through a network of over 17,000 distributors.
The diverse products of SKF helps its customers foster excellence in their respective sectors. The company’s solutions have helped its customers achieve breakthroughs in friction reduction, energy efficiency, equipment durability, and reliability, among other things. SKF has a pan-India presence, with multiple offices and manufacturing facilities across the country.