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7 Website Design Trends You Should Watch to Improve Online Visibility 

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Design is everything when it comes to presenting a website to the vast digital world. The design and overall layout of your website determine how it attracts and engages audiences. However, the elements and styles of design are extremely dynamic. What’s popular today may not work at all tomorrow. That’s why we need to be aware of trends in website design and stay relevant. Every established website design company closely watches the changes in design trends. This helps them to keep the clients ahead in the competition in terms of web presence.

To establish an identity of a brand, you need to create a design that appeals to your target audience. The design strategy should be a fine balance between consistency and dynamism in terms of trends. In this blog post, we will talk about design trends that are currently dominating the website design scene.

1. Asymmetrical layout

An asymmetrical layout helps you to make an effective first impression. You might have been told multiple times how crucial first impressions are when it comes to engaging website visitors. Asymmetrical website designs are on the rise. An asymmetrical design gives you immense flexibility to create a unique layout that stands out from others. With such designs, you can easily create a perfect balance between design elements and texts. Let the visitors gaze roam around your web pages and make a great first impression.

2. Minimalist design & blank space

Minimalism is the new buzzword in web design and graphic design services. Although minimalism and minimalist artists have always been there in the design world, it just recently entered the arena of web design. Web design experts today believe that it’s important to leave some blank space for users to process the content they’re viewing.

The advocates of minimalistic design believe that users like spacious layouts and with concise and to-the-point content and multimedia elements. Minimalistic design gives you several advantages. It saves you time in creating lousy content.

3. Video elements in design 

Video elements are becoming increasingly popular in all kinds of web design. Designers often focus on creating attractive images with catchy titles. But we all agree that videos remain the king of multimedia. So, incorporating video elements into your website design is always a great idea. Videos can easily appeal to human emotions and grab their attention. However, you must ensure that the videos you use in the design have highly relevant and attractive content. Also, don’t forget to use high-quality video and ensure a seamless video experience.

4. Impressive content presentation

Presentation is what makes your content attractive and meaningful. Even the best content can fail you if the presentation is weak. Hence you cannot undermine the power of presentation while creating a website design. A desirable presentation engages the visitors and helps you to create the expected conversion rate.

5. Voice search capabilities 

The use of voice search-based virtual assistants is growing across the web. Be it websites or mobile apps, people are using voice search options to navigation and queries. With a well-designed website with voice search capability, you can easily engage users. Voice search offers more personalized results that general navigation. This customized user experience is an important advantage of incorporating voice search into your website design.

6. Virtual experience & 3D views 

Using virtual reality and three-dimensional design, you can help website visitors have a real-like experience. These features are especially important for websites like online stores. A web design company can help you to create eCommerce experience that offers buyers n experience similar to buying from a physical store. With the continuous evolution of AR and VR technologies, you can easily create an immersive experience for website visitors or online shoppers.

7. AI & machine learning in web design

Artificial intelligence and machine learning are being increasingly being used by web designers and developers around the world. Machine learning helping website owners to accurately analyze user behavior. They can design or customize features according to the insights offered by ML-based analysis. AI is enabling designers to created intelligent features like interactive bots and automatic responses central parts of a website.

Conclusion 

Having a flawless website helps your business or organization create a reliable brand image. Staying abreast of website design trends means you can customize to upgrade your website whenever you feel that it’s not reflecting the current design trends. At OrangeMantra, a creativity-driven web design company, you always get what best addresses all your web design requirements. We have a team of designers known for thinking out of the box for creating an exception web design. Follow our blogs to stay updated about everything web design.

FAQs

Q. What does a web designer do?
A web designer usually has both creative and technical skills. professional. Web designers use a combination of these skills to create website designs. They can understand what is needed to make a website functional and easy to use.

Q. How much does it cost to design a website?
The costs of designing a website depend on your requirements. Factors like what kind of website you need, its features, and design elements together decide the development cost. OrangeMantra delivers impeccable website designs at a competitive price.

Q. How long does it take to design a website?
There’s no predefined time for designing a website. It varies widely depending on the type of website and design elements being used. The best way to know an estimated time is to consult experts. We deliver flawless website designs with a short development time.

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