Our client Hero MotoCorp is an Indian two-wheeler manufacturing company. The brand offers an excellent range of two-wheelers to ensure riding comfort, style, and cost-effectiveness. For more than three decades, Hero MotoCorp has displayed an impressive level of engineering characteristics. They were looking to build a TV app for users to buy bike, accessories, locate service centers or exchange old bike with the new one. They partnered with OrangeMantra to build a digital sign app with fast-paced loading. Our team developed an EPOS to improve the level of service and ensure customers gets a personalized user interface for their needs.
Manufacturing
Mobile Apps, Process Transformation
OrangeMantra worked with Hero team to perform an initial assessment of the requirements, and platform capabilities. We took all these inputs into account and came up with our TV application concept. This led to the development of EPOS technology. Our team also developed a feature that would ask a user to mark the bike model they are interested and send this data to admin interface for improved customer service. It’s all about enhancing communication between the store outlet staff, their customers, and the environment.
Connected with Hero team to define the app’s features, including personalized recommendation, a user-friendly interface, and integration with existing systems.
Build an intuitive and visually appealing interface for the Hero EPOS app, ensuring simplification for both customers and store associates.
Ensured seamless integration with Hero existing inventory management, CRM, and online platforms to get real-time data insights.
Performed deep testing to identify and resolve any possible glitches or performance issues, iterating on the app based on client feedback.
Being a popular two-wheeler manufacturing company. The company is on a mission to become the most customer-friendly brand by setting benchmarks in superior technology, and performance. Hero wanted us to build a first-of-its-kind EPOS dedicated for customer digital signage. Furthermore, client was unable to collect information of every customers visiting the outlet. It is a platform where customers can check Hero catalogue, product details and accessories with quality images. The major challenge was to create an app to meet the client vision. They want to bring personalized services for users and improve overall engagement. Another challenge, was to build smooth touchscreen support integration + device rotation support.
The existing manual process at Hero lacked the ability to gather and utilize real-time customer information for personalized suggestions.
Manual checkout processes resulted into long waiting times during peak hours, creating negative impact on customer experience.
We helped our client to design a new product for the EPOS and equip it with an intuitive application. The TV app helped the client to make it stand out from the competitors: touchscreen support integration, different remote control integration, OPS device support, and more. Our client products are successfully engaging clients, thanks to the constant incorporation of the latest technology. By incorporating EPOS in their establishment, Hero successfully developed a dynamic and engaging environment that encourages store visitors to stay longer, socialize, and, ultimately, become loyal customers.
Hero saw a major increase in customer engagement rate with personalized product recommendations.
The streamlined checkout process helped in reduction of transaction times, contributing to an enhanced in-store experience.
The data analytics capabilities empowered Hero to launch targeted marketing campaigns, increasing conversion rates and customer retention.
