Our client, is a recognized Astrologer, on mission to enrich the life of their customers by providing excellence in Vedic astrology and remedial rituals. They offers a wide variety of services, from horoscopes, numerology, and spiritual activities. The client wanted an engaging and easy to navigate app that lets users quickly check their horoscope, star sign’s qualities and compatibility with other moon signs. The app user customers will be able to avail all these services via a paid monthly subscription or avail the certain feature on the app and pay a one-time charge per usage. All of this would be managed by the Admin portal. They needed a technology partner like OrangeMantra to assist them with mobile app development.
Professional Services
Mobile Apps
First, we looked into the business background, target audience and competitors of the app. By keeping these factors in consideration we gained valuable insights into what users loved and what they actually need. We focused on creating a smooth user experience and flawless navigation. We tried to add simple graphics and charts for user engagement. Integration was quick and easy, approval for payments was instant, and overall engagement rate were higher.
We collaborated with client team to ensure the accuracy and relevance of the app’s content. It includes daily horoscopes, compatibility reports, and personalized reports.
Inclusion of interactive features like personalized birth charts, compatibility tests, and daily horoscope to enhance user engagement and retention rate.
Added artificial intelligence features to keep a check on the user data and behavior. This provides accurate and personalized astrological details over time.
After deep testing, the client app was deployed on different marketplace. Real-time support was provided to resolve performance and data accessibility challenges.
To improve the customer base and expand their business to digital platform, the client was in search of a mobile app solution. As a business that wanted to expand its brand visibility, they were looking to build a simple, beautiful Astrology app. The general problem with such apps is that they’re too textual. They were focused to make the app quick to read and a pleasure to look at. The real challenge for us was to bring idea into reality by working on the user experience, user interface, and the logo design.
Ensuring the real-time posting of astrological content and horoscope predictions was a real challenge. Need a fast backend to provide instant information based on the exact time, date, and place of birth of the user.
No digital platform that would keep users engaged and encourage them to return to the app for user retention. Algorithms were missing to generate personalized horoscopes and astrological charts based on the given inputs.
Customers can easily log in to the app, avail of a free session, and then connect with live astrologers for real-time assistance. Users really enjoyed the way to quickly view their horoscope, qualities, and compatibility without doing efforts of searching over the internet. The app’s design is clean and modern, with a wide range of services, making it a popular option for all astrology-related needs. Overall, the app is a real example to the power of good design and the importance of addressing user needs.
Experienced astrologers provided accurate content, establishing app as a reliable source for astrological information.
The addition of interactive features helped with high user engagement, with users returning to the app for daily horoscopes, and personalized readings.
Added a free to avail service model, allowing users to access basic features without any cost and offer premium subscriptions when needed detailed inputs.
