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Revamping an App Design for Updated Customer Service & Loyalty Programs.

The Story

Our client Hero MotoCorp is India’s leading two-wheeler company with over 100 million two wheelers sold till date. The company has the reputation for being one of the most digital-savvy automotive brands. Even though they have a mobile app for customers but looking to revamp the whole operation for efficient performance. To meet their objective, they reached OrangeMantra for a more sophisticated & revamped App UI/UX that could ensure consistent customer loyalty program and bike servicing plan. The very first solution was to craft a more personalized mobile app frontend, while harmonizing its data internally.

Challenge

The client already had a customer service oriented Mobile App but looking to revamp the whole App UI/UX for enhanced performance. OrangeMantra team of developers studied their existing code and modules thoroughly to implement their requirements within the App.

  • Client was looking to maintain their existing mobile app.
  • Enhance mobile app features to improve performance.
  • Complete redefine of customers’ vehicle ownership experiences in terms of look & feel.
  • Integrate features for customer loyalty program and bike servicing plan.
Solution

OrangeMantra’s Mobile app developers performed deep analysis of the current App UI/UX to identify the underlying performance issues. To begin with, the OrangeMantra team performed the Mobile app makeover meeting client business requirements.

  • The team performed critical feature enhancements like Joymax Club customer loyalty program and the Goodlife servicing plan to support the client’s business goals.
  • The team optimized the Mobile app to overcome the peak time performance issue. They even redesigned the app’s original framework and UI.
Results

OrangeMantra successfully redesign and revamp the existing mobile app to meet for streamlined customer service. Mobile app is fast paced, responsive with better engagement appeal. Advanced features like Joymax Club customer loyalty program and the Goodlife servicing plan were integrated.

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